Press Release

Press Release


December 20, 2006

Contact: Nermeen Negm, Marketing Manager
Tel: 971.4.348.7473
E-mail: nnegm(a)


DUBAI, UAE — SAMENA Telecommunications Council has announced that UAE’s second operator, du, has joined its Membership.

Chief Executive Mr. Osman Sultan communicated that, “we are nearing our launch in UAE. It is part of our mission to be confident, honest, and friendly. We feel that it was in our best interest to join SAMENA and to obtain a platform that would help us explore options, which would allow us to better provide in-demand services to our emerging customer base, and to more actively deal with emerging challenges in telecom.”

SAMENA’s senior vice president for business development, Mr. Bocar A. Ba, emphasized that “du is an emerging symbol of healthy competition in the UAE market. Both SAMENA and du are situated in an ideal place, where competition is about to emerge and where telecom challenges will surface more freely now. SAMENA will have a tremendous opportunity to interact with du and to work with its resourceful management. du’s joining us is a very significant development.”

SAMENA Telecommunications Council welcomes du on board, and looks forward to working with its leadership to introduce innovations in the UAE market and play other potential roles through educated dialogue.

du is the new integrated telecommunications service provider that aims to enhance the customer experience in UAE; a country that enjoys the highest teledensity rate in the SAMENA region. The company joins UAE’s telecom scene with a fresh approach to telecommunications. Despite Etisalat’s dominance in the market, du expects to secure over 25% of the market share during its first two years of operations.

SAMENA Telecommunications Council is a tri-regional, non-profit telecommunications association that embodies a community of South Asian, Middle Eastern, and North African telecoms operators, manufacturers, regulatory authorities, and academia. SAMENA aims to be the ultimate promoter of collaboration and knowledge-sharing in the SAMENA region that spans 25 countries, including Afghanistan, Algeria, Bahrain, Bangladesh, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Nepal, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Sri Lanka, Sudan, Syria, Tunisia, Turkey, United Arab Emirates, and Yemen.

The Council is driven by telecoms issues that operators in South Asia, the Middle East, and in North Africa face, and is determined in providing its advocacy expertise to help aid incubation of novel approaches and ideas that would provide better means for the expansion and utilization of telecommunications in the region.

Headquartered in Dubai, SAMENA is chaired by Dr. Mohammed Ali Al Wohaibi, Executive President, Omantel and is directed by Mr. Thomas W. Wilson, CEO, Teralight.