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AWS strikes AI collaboration deals with Malaysian telcos at MWC 2024

In a move set to redefine Malaysia’s digital landscape, Amazon Web Services (AWS) has forged strategic partnerships with two of the country’s leading telecommunications giants, Maxis and CelcomDigi, at the Mobile World Congress 2024 (MWC 2024) in Barcelona. The announcements mark a significant step forward in Malaysia’s local technological innovation, as the collaboration promises to unleash the potential of generative AI and 5G connectivity like never before.

By integrating generative AI into its suite of cloud services, AWS has been empowering businesses to extract valuable insights from data, enhance customer interactions, and drive innovation at scale. But perhaps most exciting of all is the potential for generative AI to democratize creativity and innovation. By providing businesses access to powerful AI tools and resources, AWS is leveling the playing field and enabling organizations of all sizes to compete globally.

AWS & CelcomDigi at MWC 2024

By harnessing the power of AWS’s cloud capabilities, CelcomDigi aims to co-create innovative generative AI solutions tailored to the telecommunications industry. CelcomDigi will be tapping into Amazon Bedrock’s cutting-edge technology to revolutionize its operations. This fully managed service provides access to top-tier AI models and ensures security, privacy, and responsible AI practices.

Through its Innovation Centre, CelcomDigi is establishing an AI Sandbox, offering its employees a playground to explore and implement generative AI solutions. This initiative isn’t just about experimentation but driving innovation across various departments, including HR, customer service, legal, and finance.

AWS and CelcomDigi sign Letter of Collaboration at MWC 2024 in Barcelona, Spain.

With the combined expertise of CelcomDigi’s IT engineers and AWS AI specialists, the company is poised to unlock the full potential of generative AI and integrate it seamlessly into its operational platforms. CelcomDigi and AWS are also teaming up to provide AI training for CelcomDigi staff.

“CelcomDigi is already integrating its knowledge-based AI chatbot with Amazon Bedrock, crafting a comprehensive platform for accessing organizational and HR data. This innovative approach streamlines workflows enhances employee experiences, and fosters a culture of continuous learning and development,” AWS said following the signing of a Letter of Collaboration at MWC 2024.

CelcomDigi is also teaming up with Amazon’s Bedrock, diving into linguistic diversity, to develop Bahasa Melayu language algorithms. Using Amazon Titan and Anthropic Claude models equipped with cutting-edge deep learning algorithms, CelcomDigi aims to create innovative solutions such as chatbots tailored to its culturally diverse customer base.

But the collaboration continues beyond there. CelcomDigi and AWS are trying to revolutionize the Malaysian business landscape with personalized generative AI applications spanning various industries and consumer experiences.

“CelcomDigi’s collaboration with AWS is a great example of how telcos can enhance end-to-end operational efficiency and redefine the user experience for both employees and customers with the power of generative AI technology,” Pete Murray, Country Manager, Malaysia at AWS, said in a press release. Murray reckons with AWS, CelcomDigi can drive new use cases at scale with AI-optimized infrastructure and the flexibility to choose fit-for-purpose foundational models through Amazon Bedrock.

“This collaboration also accelerates the delivery of innovative AI services to Malaysian enterprises. We are excited to support CelcomDigi in advancing its 5G and AI transformation with our upcoming AWS Region in Malaysia and our joint commitment to develop AI talent in the country,” he added.

AWS and Maxis at MWC 2024

In 2019 when Maxis joins Amazon Partner Network (APN) to deliver cloud solutions to businesses in Malaysia. Maxis currently has the largest pool of AWS-trained employees in Malaysia.

As for Maxis and AWS, the two took the stage at MWC 2024 to share the announcement that they are joining forces to bring cutting-edge 5G and generative AI innovations to the forefront of business. Targeting critical sectors like retail, manufacturing, logistics, and financial services, this collaboration hopes to ignite innovation, helping Malaysian enterprises to thrive in the digital age.

By integrating advanced AI technologies into real-world use cases, Maxis will offer tailored solutions designed to adapt and evolve alongside the ever-changing needs of businesses.

Central to this collaboration is the integration of generative AI and language models tailored to support the Bahasa Melayu language. This strategic move accelerates the digital transformation journey for Malaysian businesses.

The collaboration cements Maxis’ status in the realm of cloud services. As Malaysia’s first telco to achieve AWS Advanced Tier Services Partner status, Maxis is leading the charge in delivering unparalleled connectivity and cloud solutions to enterprises nationwide.

“We are pleased to expand our collaboration with AWS to bring next-generation digital capabilities to Malaysian businesses. As Malaysia’s leading integrated telecommunications provider, we look forward to enabling our customers with the power of 5G and Generative AI,” Maxis CEO Goh Seow Eng said.

Since forging their partnership in 2019, Maxis and AWS have been at the forefront of driving technological innovation in Malaysia. Through strategic collaborations and a shared vision for the future, Maxis continues to leverage the power of partnerships to meet the diverse digital needs of enterprises, ensuring they stay ahead in today’s fast-paced digital landscape.