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Ooredoo launches own esports brand in association with Quest

Ooredoo has stepped up its reputation as a key innovator in digital transformation with launch of the ‘Ooredoo Nation - Gamers’ Land’ and the signing of a major agreement with Quest to enable the telecommunications company to establish a significant presence throughout the rapidly emerging esports domain.

Ooredoo signed an agreement with Quest, the first and largest Qatari-registered company specialising in the business of esports. Its core business lines include the management of online and on-ground tournaments, professional team ownership and management, and production and content creation. Quest has been operating in the region for the past six years.

Through the collaboration, Ooredoo has launched its own e-sports brand – ‘Ooredoo Nation - Gamers’ Land’. The brand is a fraternity that transcends geographical boundaries: a community of gamers that grows faster by the minute, inventing, innovating, creating, evolving, and raising the game. Ooredoo Nation dares gamers to find one sport it does not play, the company stated.

Ooredoo will be launching a series of products, services, and initiatives specifically geared towards the gaming audience. Plans include a series of esports tournaments, through which Ooredoo will identify the best talent in the country and the Mena to form an Ooredoo e-sports team, which will represent Ooredoo in regional and global esports events.

Ooredoo will then host several global tournaments that will see participation from many international teams along with the Ooredoo esports team.

According to Ooredoo, esports now constitutes a multi-billion-dollar industry of global significance. Its emergence has led industry analysts to identify esports as both a key economic trend in markets for data and as a future driver of strategy in the telecommunications business.

By positioning itself as the go-to brand for this youthful, data-intensive, and high-revenue activity, Ooredoo aims to establish leadership in the esports domain and build the activity into an important revenue stream.

Ooredoo CEO Sheikh Mohamed bin Abdulla al-Thani said: “I was thrilled to see our plans to establish and nurture the most exciting esports teams in the world, backed by best-of-breed partners and tapping into the active participation of local youth.

“In order to take the first step towards our vision of becoming a pioneer in the market, we will pursue more and more such strategic initiatives, attempting to set the scene for, and the pace of, this exciting new arena.”