Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, revealed the continuation of its #today_we_campaign through its dedicated social media platforms. The Company launched a series of awareness initiatives that included the participation of several social media influencers, covering several topics during the holy month of Ramadan.
stc released a statement mentioning that the events organized under its Ramadan campaign this year included a variety of humanitarian and community-based initiatives. To raise awareness on the importance of acting today for a better tomorrow, stc utilized various media platforms to spread its message in hopes of reaching the largest number of followers. The concept behind this initiative stems from the Company’s corporate social responsibility framework, which in this case, focuses on giving back to the community and empowering the Kuwaiti society.
As part of its social media focused campaign, stc collaborated with radio host and social media influencer, Abdulmotaleb Nathar, also known as 6aloob. Engaging with followers, 6aloob covered several interesting topics that showcased and encouraged the importance of adopting an optimistic view on life, as well as positive habits that can be beneficial to both the individual and society.
Fahad Al Bishara also participated in the initiative by sharing valuable life lessons to followers, as well as motivational words on success under the segment, ‘#today_we_can be successful’. Under the ‘#today_we_can adopt a healthier lifestyle’, Mohammad Al Dulaimi and Abdullah Al Mutawa from Force Gym presented a set of exercises for all age groups that can aid in achieving a healthier and well-balanced lifestyle, especially during the holy month.
Also falling under stc’s social media campaign, ‘#today_we_can enjoy Ramadan during iftar’, a segment featuring local chef, Bader Alshayji, who shared with followers a few recipes and dishes that are suitable for the holy month. Aside from the guest hosts, stc organized contests and raffles on its social media platforms in celebration of Gergean that will continue until Eid Al-Fitr. stc followers that win in one of the activities will be presented with a valuable gift on behalf of the company, especially followers participating in one of the activities on stc’s Instagram account.
On this occasion, Danah AlJasem, General Manager of Corporate Communications at stc commented, “At stc, we truly believe that every member of our society serves a critical role in building a sustainable future for the younger generation. Through our multilayered initiatives dedicated to driving the community, protecting the environment, and accomplishing our goals, we are collectively working together to achieve a wider goal in making this earth a better place. Opportunities are presented to us every day, and it is our choice as to whether we take advantage of what is in front of us, which is the message we are trying to deliver through #today_we_can.”
The #today_we_can campaign represents some of the core values stc believes that also focus on attaining sustainable results, especially during the month of Ramadan. The objective of the campaign was to spread awareness on the importance of acting today for a better tomorrow, whether it is supporting the community or taking advantage of a given opportunity.
Through its region wide campaign, stc focused on highlighting the importance of acting at a given moment, whether it is an act to stop hunger, end the pandemic, educate those who are in need, or capitalize on an opportunity that can ultimately change the lives of others.
AlJasem concluded, “stc consistently participates in initiatives that support and empower the community. This comes as an ongoing commitment that stc upholds towards its customers and the people of Kuwait. Despite the circumstances we face today, we will continue to build on our CSR framework by focusing on causes that affect societies both worldwide and in our community.”
To find out more about stc’s promotions, sponsorships and events, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.
Source: stc Press Release