Industry Updates

After the successful introduction of ‘Easy Social’, du launches another first-of-its-kind new Prepaid Plan – ‘Extra Social’, an addition to the family of social plans. ‘Extra Social’ offers four all-in-one recurring monthly bundles that are hassle free and give great value! All bundles offer flexible minutes for local and international calls, data, and a generous amount of Social data to access the most popular social apps.

Now all you have to do is select your favourite bundle – Small, Medium, Large or Extra Large, beginning at just AED 40 and reaching till AED 300 per month – each comprising of Social Data, flexible minutes, and Data according to your specific lifestyle. Also, any credit you add comes with lifetime validity.

Fahad AlHassawi, Chief Commercial Officer, du, said: "We constantly strive to understand the evolving needs of our customers and create differentiated product offerings that cater to each and every segment in the market. In the complex world we live in today, a simple plan that covers all needs in one bundle is our way to simplify our customers’ lives. It’s a plan unlike any other, especially for prepaid customers!”

‘Extra Social’ comes with Social Data to access Facebook, WhatsApp, Twitter, LinkedIn, BBM, Instagram and Snapchat. The bundle has data for browsing, streaming and uploading etc. and of course, flexible minutes that you can use for national or international. Basically everything you could need in one easy, monthly recurrent bundle. Another very important aspect of the plan is the Credit Protection feature, which means you simply don’t have to worry about your credit gone over apps running in the background – your credit will only be used if you want to or by purchasing a Data Pack. Last but not least, any credit you have will be valid for life and has no expiry limitation.

The four ‘Extra Social’ bundles are:

Small

•60 Flexi Minutes

•100 MB Data

•1 GB Social Data

•for AED 40/month

Medium

•150 Flexi Minutes

•400 MB Data

•1 GB Social Data

•for AED 85/month

Large

•270 Flexi Minutes

•1 GB Data

•1 GB Social Data

•for AED 150/month

Extra Large

•600 Flexi Minutes

•2 GB Data

•1 GB Social Data

•for AED 300/month

How to get ‘Extra Social’:

a.       If you are an existing du Prepaid customer: Just dial *135*444# to move now from your current Prepaid Plan and move your credit balance with you. Then, dial *135# and choose 2 to select your bundle.

b.      If you are a new customer: Buy a new Prepaid SIM online or from one of our retail shops

For further information, log on to www.du.ae/extrasocial

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About du

We started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 7.5 million individual customers and over 80,000 businesses in the UAE. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. We won the Gallup Great Workplace Award.

Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet.

du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

For further information, please contact:

Source: http://www.du.ae