EE has launched EE TV: The Ultimate Flex, a new multi-channel brand campaign highlighting how EE TV offers families the very best in flexible TV packages, enabling them to switch on quality entertainment with Netflix on EE TV, as well as change up their sports and entertainment packages, whenever it matters most.
With creative from Saatchi & Saatchi, the audience-led campaign focuses on empty nesters – parents whose adult children have moved out of the family home – and shows how EE TV makes it easier for them to stay connected to the shows and stories that their loved ones are talking about in one simple, easy to use service. It also brings to life how they can get better value with EE TV by switching up and taking control of their subscriptions every month, so they only pay for what they want to watch. So, whether it’s the release of the new Netflix hit show or a visit from the grandkids who are wanting to watch live sports, families will have the flexibility and freedom to effortlessly switch on Netflix and change up their entertainment and sports packages whenever they want.
From 15th July, EE is bringing the campaign to life through a multi-platform partnership with Bauer Media, designed to showcase the breadth and variety of content available to watch on Netflix with EE TV.
In partnership with Netflix, EE is also engaging the empty nester audience through a fully integrated media strategy designed to drive meaningful connection and broad visibility across key consumer touchpoints.
EE TV is designed to offer a truly flexible TV experience for the busiest homes on the best network. A first-of-its-kind offering, EE TV includes flexible content packages and a choice of hardware with the EE TV App on Apple TV 4K, alongside EE’s own set-top box range and a multi-room option. With EE TV, customers can enjoy Netflix, Sky channels from NOW, TNT Sports, discovery +, all their live TV, free-to-air channels, and streaming. They also have the freedom to change their package every month, so they get even better value.
Kelly Engstrom, Brand & Demand Generation Director at EE
We know our customers want flexibility and value for money from their TV offering, which is why we wanted to highlight how EE TV offers the very best in flexible TV packages. Whether it’s switching on Netflix for a summer movie night or mixing up your sports and entertainment plans each month, our latest campaign is designed to show how with EE TV, access to incredible entertainment on the best broadband network is seamless, enjoyable and tailored to the way consumers live – because great stories are best enjoyed together.
Joshua Walker, Director of Marketing Partnerships UK/IE, Middle East and Africa at Netflix
At Netflix, we’re passionate about bringing great stories to life and making them easy to enjoy, especially during the moments that matter most. Our partnership with EE is helping families across the UK experience Netflix’s incredible variety of must-see entertainment through EE TV, whether they’re meeting for a family get together or catching up on the latest must-watch series. Together, we’re making quality entertainment more accessible and more meaningful for every household.
Simon Kilby, Managing Director, Bauer Media Advertising
This partnership is a natural fit between three brands that share a deep commitment to quality storytelling and creating content that connects with our audiences. By combining talent, standout content and immersive experiences, we’re delivering a powerful campaign that resonates across multiple platforms and consumers.
