Yettel and SBB have announced a major milestone in their ongoing integration journey, marking significant progress towards becoming a unified service provider for Serbian citizens. Starting on July 29, customers will have access to a brand new TV content experience that aligns channel lineups, pricing structures, and service propositions across both companies, paving the way for a fully merged service ecosystem.
For the very first time, all relevant news, children, and entertainment programming - including premium sports content - will be receivable by customers of both Yettel and SBB via new, common tariff plans. Yettel will add 25 new channels, including United Media channels N1 and Nova within all new tariff plans including its new basic tier package, while SBB will offer access to the Voyo streaming platform, on promotional basis, alongside more than 270 channels. This means more content available for more customers than ever before. New joint tariff plans will be offered at the existing SBB’s price level, and available to new and existing customers who wish to switch to this proposition.
Premium sports content is one of the main features of the new offering. Via the Arena channels, customers of both Yettel and SBB can now follow all local and global sports leagues, competitions and events - from the Premier League and UEFA Champions League, to the EuroLeague, NBA, ABA League, Formula 1, NFL, ATP, Moto GP, and much more.
All of the content will be underpinned by a revised, refreshed and modernized Yettel TV platform. The new platform includes a streamlined channel layout, organized logically with national frequency stations first, followed by general interest, news, entertainment, sports, and specialized content. Customers will also benefit from a seamless interface and exciting new features to enhance the overall viewing experience.
Mike Michel, Yettel CEO
This is a major step forward in our integration journey. By unifying our offerings, we are creating a seamless experience for customers while laying the groundwork for a fully integrated future. Customers in Serbia will finally have access to a totally comprehensive package of TV content, available via two platforms: Yettel and SBB. It is only the beginning. Together with Yettel Bank, we are carefully building a service ecosystem that will bring customers an even wider range of benefits.
