Philippines-based operator Globe Telecom has revealed that the use of artificial intelligence (AI) has helped reduce its operating costs, with plans underway to deepen AI integration across the business.
In a statement, Globe said AI has streamlined internal processes, enabling employees to perform tasks faster, more accurately, and at lower cost. One notable innovation is the GenAI Quality Audit tool, which replaced manual quality checks. The company reported that this change slashed annual auditing costs from millions of pesos to just PHP2,000 per month.
The adoption of AI has contributed to a 4% year-on-year decline in total operating expenses, dropping from PHP19.8 billion in Q1 2024 to PHP19.1 billion in Q1 2025.
Looking ahead, Globe plans to harness AI to enhance customer experiences through hyper-personalised services tailored to individual needs.
To support innovation, the operator has created a dedicated space for employees to experiment with AI tools, including Gemini for Workspace, ChatGPT Enterprise, and its own in-house Retrieval-Augmented Generation (RAG) toolkit.
According to the company, Globe employees have developed 400 bots and AI co-pilots designed to enhance productivity across the business.
“At Globe, we don’t just want to ride the AI wave — we want to build something sustainable with it,” said Carl Cruz, Globe’s President and CEO.
“We see AI as a long-term enabler that not only helps people work smarter and faster but also transforms how we serve our customers by delivering more responsive, efficient, and meaningful experiences. It’s not just about internal productivity; it’s about building the right foundations to support lasting customer impact.”
