DISH Media has launched AdvantEdge, a next-gen, holistic advertising solution unifying how brands reach their audiences across linear and connected TV (CTV). Built on verified, anonymized first-party data, AdvantEdge delivers advertisers highly effective campaign solutions that connect, convert and scale.
In an industry that's often fragmented and complex, AdvantEdge streamlines advanced advertising creating a more efficient and simplified process for media buyers. Using DISH Media's deterministic data and an advanced tech stack, brands can now target audiences with unmatched accuracy— on any screen, at any time, 100% digitally, including linear.
DISH Media's AdvantEdge solution boasts several differentiators that redefine how advertisers can effectively target and reach audiences across screens. For example, through real-time, cross-platform buying with DISH Connected, advertisers can seamlessly purchase live inventory across both set-top box (linear) and connected TV audiences, a capability that has powered billions of ad transactions since its launch. By leveraging more of Echostar's consumer brand connections, AdvantEdge taps into an expanded customer graph that increases DISH Media's deterministic footprint by 70%.
Tom Fochetta, Senior Vice President, DISH Media
Reaching audiences at scale remains difficult for advertisers amid changing media habits and platform fragmentation. From real-time buying to cutting-edge audience segmentation and expanded reach, AdvantEdge delivers a unified, data-driven approach that simplifies and amplifies campaign performance.
