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'SAMENA Daily' - News

Egypt based OneOrder raises US$16 million to expand into GCC market

OneOrder, a leading logistics and supply chain tech solution for the hotel, restaurant, and catering (HoReCa) industries in Egypt, has raised $16 million in a Series A round. Led by Delivery Hero Ventures and supported by Norrsken22, Nclude, and A15, the funds will fuel OneOrder’s expansion into the GCC region, starting with the UAE.

CEO Tamer Amer highlighted OneOrder’s comprehensive approach to streamlining the fragmented HoReCa supply chain. The company offers a one-stop-shop solution with strategically located warehouses, a web-based platform, and a mobile application for ordering over 700 SKUs. These tools provide analytics, data, and embedded financing to enhance operations and growth.

OneOrder plans to enter the Gulf Cooperation Council (GCC) region by autumn 2024, building financing solutions for customers and further developing its platform. This follows the successful implementation of an AI-assisted system that has significantly saved time and money for 60% of its customers.

Since its inception, OneOrder has revolutionized the HoReCa industries in Egypt. The company addresses the fragmented supply chain that relies on manual processes involving multiple stakeholders. This fragmentation leads to limited price transparency, lack of access to quality SKUs, high wastage and storage costs, and limited financing for businesses.

Tamer Amer explained, “Currently, restaurants and hotels must work with hundreds of suppliers to maintain stock, receiving 10 to 20 deliveries each day, which disrupts operations without eliminating shortages. Previous attempts to solve the problem have simply digitized the issue, which any ERP can do. Instead, OneOrder takes a comprehensive approach to streamlining the entire supply chain, acting as a one-stop-shop by storing all the ingredients that restaurants might need in our strategically located warehouses.”

Through its web-based platform and mobile application, OneOrder offers a personalized virtual warehouse for online ordering and delivery of more than 700 SKUs, comprehensive analytics, and data to manage operations, and access to embedded financing to boost growth. OneOrder currently serves over 1,370 customers, transforming their food procurement process by providing access to more SKUs with guaranteed quality at lower prices, along with data and analytics for improved operations and financing for growth.

OneOrder’s technology not only solves supply chain issues but also streamlines associated financing and payments. It is integrated with ERP/POS systems and works with the Commercial International Bank Egypt (CIB) to enable variable payments by direct debit – a capability typically limited to banks and financial institutions in Egypt.

Tamer Amer emphasized, “At OneOrder, we believe that technology and human creativity are the bedrock of our success. Our philosophy focuses on empowering customers with technology to automate mundane tasks, enabling them to concentrate on areas that require human judgment. This

approach has allowed us to operate with a significantly leaner team than traditional suppliers, demonstrating the effectiveness of our tech-enhanced strategies. We look forward to our expansion into the GCC region.”

Brendon Blacker, Managing Partner at Delivery Hero Ventures, expressed excitement about leading OneOrder’s Series A round, stating, “This funding creates an exciting opportunity to expand the huge value that OneOrder enables for its customers across a wider geographic footprint and replicate the great success they have already achieved in Egypt.”

Natalie Kolbe, General Partner at Norrsken22, added, “We are pleased to back OneOrder as our fund’s first investment into Egypt. We believe it has the potential to revolutionize HoReCa supply chains across Africa and beyond. The team is led by exceptionally experienced operators, and we look forward to supporting them in opening up multiple new markets and becoming the full-stack HoReCa technology solution.”

OneOrder plans to expand into the GCC region (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates) by autumn 2024. They will focus on building financing solutions for customers, including cards, and further developing their platform. Over the last six months, OneOrder has also implemented a unique AI-assisted system that has saved 60% of customers time and money, prompting the company to recruit heavily in the AI sector.

This Series A round follows a $1 million Pre-Seed and $3 million Seed round in February and December 2022, respectively. With its comprehensive approach, OneOrder is set to transform the HoReCa supply chain in the MENA region, empowering businesses with innovative technology and streamlined operations.