Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, announced the launch of Dialog Play, the new brand identity that brings together Dialog Television and Dialog ViU under a single, unified entertainment platform. Anchored by the brand promise “Entertainment, Unlocked,” Dialog Play represents a significant evolution in how Dialog delivers entertainment — offering customers greater choice, flexibility, and freedom to enjoy content across screens and on the go.
The launch of Dialog Play reflects the changing ways Sri Lankans discover and consume entertainment today. As audiences increasingly seek personalised, on-demand experiences that move seamlessly between television and mobile, Dialog Play unifies Dialog’s entertainment offerings into one intuitive destination, simplifying access while expanding possibilities.
Dialog Play brings together a rich mix of local and global content spanning cinema, teledramas, sports, music, lifestyle, and knowledge, catering to diverse interests and viewing preferences across households and individuals. From immersive storytelling and live sporting action to lifestyle programming and learning-led content, Dialog Play is designed to offer something for everyone, without boundaries.
The Dialog Play experience is delivered seamlessly across the Dialog entertainment ecosystem, on television via the satellite, Hub, Mini, and the Smart TV App, as well as on the go through the Dialog Play mobile app, reaffirming Dialog’s commitment to making premium entertainment accessible, intuitive, and truly unlocked for Sri Lankan audiences. Existing Dialog Television and Dialog ViU customers can continue to enjoy their current services seamlessly under the new Dialog Play identity, with no disruption to their viewing experience.
Commenting on the launch, Supun Weerasinghe, Director / Group Chief Executive Officer of Dialog Axiata PLC, said, “Dialog Play represents a strategic evolution of our entertainment offering. As viewing habits continue to shift across screens and contexts, we saw the need for a more unified and flexible platform that brings together our entertainment offering in a way that feels intuitive and effortless for customers. Dialog Play allows us to simplify access while expanding choice, ensuring customers enjoy a consistent and enriched entertainment experience wherever they are.”
Speaking on the brand transformation, Lasantha Theverapperuma, Group Chief Marketing Officer of Dialog Axiata PLC, added, “Dialog Play is more than a new brand — it is a deliberate expression of how we want our customers to experience entertainment with Dialog. By bringing our entertainment offerings together under one brand, we are making it easier for audiences to understand, access, and engage with everything we offer. ‘Entertainment, Unlocked’ reflects our commitment to giving customers the freedom to enjoy content on their terms, in ways that feel simple, relevant, and future-ready.”
With Dialog Play, Dialog reinforces its leadership in digital entertainment by continuing to invest in platform-led innovation and experiences aligned with evolving consumer expectations. The launch marks a new chapter in Dialog’s entertainment journey — one built around choice, flexibility, and a seamless connection between content and connectivity.
