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MoneyHash and WalaOne partner to expand loyalty and rewards solutions for merchants in Saudi Arabia

MoneyHash, the leading payment orchestration platform in emerging and global markets, and WalaOne, Saudi Arabia’s multi-partner digital loyalty wallet, announced a strategic partnership to give merchants seamless access to loyalty and rewards solutions through a unified infrastructure.

Simplifying Loyalty Through Infrastructure, Not Integrations

The partnership brings together MoneyHash’s orchestration layer with WalaOne’s digital wallet that aggregates loyalty points from multiple programs. Through MoneyHash’s unified API, merchants can access WalaOne in the same way they activate payment gateways, wallets, or BNPL providers. This removes the need to negotiate individual integrations, manage separate contracts, or build loyalty logic inside their own systems.

Instead of treating loyalty as a standalone feature, MoneyHash positions it as part of the payment infrastructure. WalaOne users can collect points across different merchants and convert them into exclusive rewards, discounts, gift cards, airline miles, or purchase credits. By making this functionality available at the orchestration layer, MoneyHash turns loyalty into a revenue lever that can be activated, tested, and scaled without additional technical overhead.

Expanding Merchant Flexibility Across Saudi Arabia

The partnership represents another step forward in MoneyHash’s strategy to expand its portfolio of loyalty solutions, alternative payment methods, and value-added services. This is where orchestration matters. MoneyHash provides the rails, and partners like WalaOne become modules that merchants can plug into their stack instantly, adapt to evolving needs, and grow alongside their customer base

“Loyalty is becoming a core element of how merchants build sustainable relationships with their customers, not simply a rewards add-on,” said Abdullah El Khayat, GM and Country Director of Saudi Arabia at MoneyHash. “Integrating WalaOne through our orchestration layer gives businesses a direct path to activate meaningful loyalty experiences without additional integrations or operational overhead.”

A Shared Vision for Customer-Centric Commerce

Both companies align on a simple principle: customer experience is shaped by how seamless, rewarding, and intelligent payment journeys can be.

“WalaOne was built to unlock the full value of loyalty programs for both customers and merchants,” said Obadah Khaled, Head of Business Unit - WalaOne - KSA & UAE “Partnering with MoneyHash helps us expand that value to a wider ecosystem, enabling businesses to integrate loyalty seamlessly and focus on better engagement rather than technical integration.”

Saudi Arabia’s consumers are highly engaged with loyalty ecosystems. Programs influence where they shop, how much they spend, and how often they return. But for businesses, the ability to offer loyalty is gated by technical effort and fragmentation. Each provider becomes a separate project.

This partnership changes that. WalaOne’s loyalty capabilities plug into MoneyHash just like any other payment method. Merchants do not need to re-engineer their platforms or design new user flows. Loyalty becomes an outcome of infrastructure, not an isolated product decision.



Source: https://meatechwatch.com/2025/12/08/moneyhash-and-walaone-partner-toexpand-loyalty-and-rewards-solutions-formerchants-in-saudi-arabia/

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