Ooredoo Qatar has expanded its AI-powered digital assistant, Obot, to retail customers, making it available across major social platforms including X, Facebook, and WhatsApp. Previously limited to app and website users, Obot now offers seamless, omnichannel support powered by GPT Real-Time Voice and Azure AI Services, bringing natural, human-like avatar interactions to millions of customers.
The upgraded Obot delivers faster, smarter, and more personalized assistance across all digital touchpoints using Dynamics 365 Omnichannel and Azure AI Foundry. The assistant now provides instant responses, proactive help, and consistent experiences across channels, reinforcing Ooredoo’s ambition to lead Qatar’s customer experience transformation through AI.
Ooredoo envisions Obot evolving from a support tool into an intelligent companion. Its strategy is built around three core principles:
Action over Answers — enabling customers to complete tasks, not just receive information;
One Mind, Many Bodies — ensuring unified AI intelligence across web, app, IVR, retail, and wearables;
Trust by Design — guaranteeing transparent, explainable AI interactions.
CEO Sheikh Ali bin Jabor bin Mohammad Al Thani said the expansion marks “a new era in customer engagement,” while Microsoft Qatar’s Ahmad El Dandachi highlighted how Obot showcases the transformative power of Azure AI and GPT technologies. The move strengthens Qatar’s position as a regional hub for intelligent digital transformation.
