e& UAE, the flagship telecom arm of global technology group e&, and human-centered AI platform KredosAi have signed a Memorandum of Understanding (MoU), formalising their collaboration for an AI-powered personalised communication platform that helps customers resolve issues quickly and with empathy, while strengthening long-term relationships.
Through this partnership, e& UAE will leverage KredosAi’s expertise in state-of-the-art personalised customer engagement platform which combines advanced AI capabilities with real-time customer data. This combined solution empowers e& UAE to connect with customers using context-sensitive, emotionally aware communications that are customised to personal preferences, and evolving customer experiences.
Chris Lipman, Chief Customer Experience Officer at e& UAE, said: “This collaboration enables the delivery of intelligent customer care that reflects each customer’s situation. By pairing AI with empathy in every interaction, we can offer timely, personalised guidance delivered on the channel they use most, in the language they prefer.”
“This partnership with e& UAE is more than an innovation milestone. It represents the future of customer experience and engagement. At KredosAi, we believe that every customer interaction should feel personal and bespoke, tailored uniquely for that individual. By combining the intelligence of AI with the immersive power of rich communication platforms such as WhatsApp, we are setting a new global standard for how enterprises communicate with their customers,” said Balaji Sridharan, CEO of KredosAi
The initiative harnesses KredosAi’s expertise in advanced AI-driven messaging solutions to deliver highly personalised communications that engage customers at critical touchpoints. By integrating predictive engagement models and multilingual personalisation, e& UAE will be empowered to connect empathetically, accelerating payment resolutions while simultaneously strengthening long-term customer loyalty and trust. This intelligent approach promises to enhance operational efficiency and deepen emotional impact in every interaction.
Source: e& Press Release
