Page 15 - SAMENA Trends - March-April 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

with full self-service and open integration Zain is empowering the connection of global further streamlines processes by presenting
capabilities. Machine-to-Machine (M2M) manufacturers to the Middle East. This will a unified contractual relationship, enabling
connectivity links machines, devices, boost the pace of digital transformation OEMs to leverage their scale without
and appliances wirelessly to the internet, of enterprises and governments, fragmentation by country or operator.
transforming them into intelligent devices driving socio-economic growth across Through this launch, Zain is targeting a
that exchange real time information and the region.” Hilali concluded, “We are diverse range of market segments seeking
open up a range of possibilities for how confident of the opportunity to capture more intelligent coverage, including
businesses are run, how they grow, and a first-mover advantage in the provision international car manufacturers, industrial
how they keep customers happy. Zain of comprehensive, universal connectivity equipment manufacturers, smart meter
already empowers several million devices services to OEMs and further solidify Zain's providers, connected device companies,
across its footprint and the launch of position as a leader and partner of choice and enterprises involved in international
the Global M2M offering will further for digital transformation." Zain's Global freight, shipping containers, and cold
facilitate and enable the proliferation of M2M Offering also addresses several key supply chain management. The dynamic
connected devices across the region. challenges faced by OEMs in the region. nature of M2M services is set to reshape
Kamil Hilali, Zain Group Chief Strategy It ensures full regulatory compliance by global business operations. IOT-Analytics,
Officer commented, “The introduction of adhering to local requirements in markets a leading global provider of market insights
our Global M2M offering is a strategic such as Saudi Arabia and Oman, where and strategic business intelligence for IoT,
move that accompanies the recent launch permanent roaming restrictions pose AI, Cloud, Edge, and Industry 4.0, estimates
of Zain’s new 4WARD strategy, capitalizing significant hurdles. The solution simplifies that there are currently around 19 billion
on our strategic footprint and superior integration through a single connectivity internet-connected physical devices, a
connectivity to position Zain as the regional point, eliminating the complexity and figure expected to double to 40 billion
partner of choice. This service addresses cost of engaging multiple mobile network by 2030. With this innovative offering,
the significant challenges faced by OEMs operators (MNOs) across different Zain is poised to revolutionize the M2M
operating in or looking to operate in the countries. Additionally, the global IMSI- connectivity landscape in the Middle East
region, including compliance with local based solution provides competitive by providing OEMs with a seamless, cost-
regulations and high integration costs.” roaming rates and worldwide coverage, effective, and compliant solution for a
He added, “By providing a unified solution allowing OEMs to avoid establishing local plethora of connected devices.
that ensures compliance and simplifies entities and thereby reducing operational
connectivity across our extensive network, costs and legal complexities. The offering

AT&T Connected Solutions Unveils Global SIM

Advanced

AT&T has unveiled Global SIM Advanced multiple network fallback options and connectivity,” said Mike Van Horn, associate
(GSA), a cutting-edge multi-profile eSIM the capability to update the eSIM with a vice president, AT&T Connected Solutions.
solution complementary to our existing localized profile over-the-air, customer “In collaboration with Eseye, we are helping
Global SIM product. GSA offers reliable, devices stay connected by switching to enhance the customer experience with new
flexible connectivity to optimize IoT the best available network. This helps eSIM capabilities that provide seamless
operations globally. GSA uses a version with continuous, reliable connectivity and and efficient IoT connectivity. Our advanced
of Eseye’s AnyNet eSIM and the award- where needed a local customer experience solution helps ensure that devices remain
winning Infinity platform, an advanced regardless of geographic location. GSA has consistently connected and productive,
Connectivity Management Platform used in region routing capability to support low no matter where they are located.” “We
for eSIM management. The platform latency use cases. GSA includes a catalog are thrilled to collaborate with AT&T to
provides eSIM orchestration and advanced of value-added services to its customers, deliver their Global SIM Advanced solution
automation rules for operational efficiency. like device assessment, and a path to to market," said Nike Earle, CEO of Eseye.
Powered by the AT&T bootstrap IMSI, new eSIM standards. These services “This relationship is a major milestone for
GSA can store up to 9 additional network will help business customers expand us, demonstrating our leadership in eSIM
profiles on a single eSIM, allowing their IoT device capabilities to meet the orchestration and global IoT connectivity. It
devices to switch between different evolving requirements of IoT use cases. highlights the robustness of our technology
networks without the need for physical “AT&T Global SIM Advanced exemplifies to provide resilient global connectivity for
SIM card replacements. Additionally, with our cutting-edge capabilities in global IoT customer devices.”

15 MARCH-APRIL 2025