Page 18 - SAMENA Trends - March-April 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Introducing Cisco Programmable Core: enterprise use-cases, and multi-country the availability of Cisco Programmable
Innovation Through Mobile Core-as-a- deployments. The Programmable Core Core mark a significant step forward in
Service is a fully scoped end-to-end offering how Communication Service Providers
Now generally available, the Cisco that handles voice, messaging and data and enterprises can create, and scale
Programmable Core transforms a services for IoT, private networks and public differentiated services. By delivering these
mobile core network into a source of network use-cases which also unleash the solutions as-a-service, we are enabling
differentiation, innovation, and growth. innovation of 5G advanced services. It can greater agility, faster innovation, and
Fully orchestrated by Cisco and delivered be deployed as an adjacent growth core expanded monetization opportunities—
as-a-Service, the Programmable Core frees alongside existing deployments or as a whether through IoT, Fixed Wireless
up operational assets so Communication primary core for Communication Service Access, or 5G advanced services. With
Service Providers can quickly target high- Providers that want full as-a-service an open API ecosystem and industry-
growth opportunities, including Network- offerings. Zayan Sadek, Managing Director leading connectivity management, these
as-a-Service deployments, Mobile Virtual for Service Providers MEA at Cisco, said advancements empower our partners to
Network Enablement platforms, Fixed “The introduction of new functionalities in drive new value from their networks.”
Wireless Access, IoT solutions, complex the Cisco Mobility Services Platform and

Eutelsat and Vestel Announce the Commercial
Launch of the First Smart TV to Support Sat.tv

Connect with DVB-I and HbbTV at DVB World
2025
Eutelsat and Vestel are pleased to announce the commercial experience, with an enhanced EPG that significantly improves
launch of the first Smart TV supporting the enhanced UX features user engagement. The standards-based solution redefines the
of Sat.tv Connect, at DVB World 2025. Leveraging the DVB-I and presentation of FTA channels on Eutelsat's satellites, offering:
HbbTV standards, the new range of innovative Smart TVs from • Over 30 Sat.tv channel lists, presenting channels sorted by
Vestel provides an enhanced user experience, with dynamic country or language.
installation of channel lists and an advanced Electronic Program • Simplified channel installation via "Instant Tuning" and
Guide (EPG) displaying hundreds of Free-to-Air (FTA) TV channels "LCN Range" functions, which allow direct access to TV and
available on the HOTBIRD 13°East and Eutelsat-Nilesat 7/8° West radio channels without the time-consuming pre-scanning of
satellite TV hot spots. Designed for TV markets across Europe, frequencies.
the Middle East and North Africa (MENA), Vestel's new generation • Enhanced EPG with channel logos, thumbnails and detailed
of Smart TVs with integrated satellite tuner eliminates the need programme information, seamlessly integrated with the native
for an external decoder (Set-Top-Box) and offers instant access TV interface, zapping banner and TV guide.
to a wide range of FTA satellite channels in the easiest and most • Hybrid approach that combines traditional FTA satellite channels
viewer-friendly manner. Sat.tv Connect: a revolution in FTA satellite with FAST (Free Ad-Supported Streaming TV) services to expand
channel discovery Developed by Eutelsat, Sat.tv Connect uses the the content offering.
DVB-I standard to deliver a seamless and unified content discovery A Strategic Partnership Between Eutelsat and Vestel
Jean-Luc Deroudilhe, SVP Advanced TV Services at Eutelsat,
commented: “This is a fantastic opportunity to bring the Sat.tv
service directly into Vestel’s Connected TV. With native support
for DVB-I and HbbTV, users can enjoy a very large choice of free
satellite channels with a truly enhanced experience and without
the need for an external set-top box.” Atınç Öğüt, Deputy General
Manager of Vestel Consumer Electronics Product Management
representing Vestel, emphasized: “Our strategic partnership with
Eutelsat to integrate Sat.tv into Vestel Smart TVs reinforces our
commitment to innovation. By pioneering native support for DVB-I,
Vestel is not only enhancing the viewing experience, but also
shaping the future of television. We are proud to deliver a seamless,
future-proof solution that brings greater accessibility, convenience
and enriched content to audiences worldwide.” Vestel Smart TV
with Sat.tv Connect will be available across Europe and MENA
markets starting from Q3/2025 onwards on the brands such as
Vestel, Telefunken.

18 MARCH-APRIL 2025