Page 11 - SAMENA Trends - March-April 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e& UAE Deploys M365 Copilot at Scale to Drive

AI-powered Workplace Transformation

e& UAE, the flagship telecommunications arm of e&, is expanding
its long-standing partnership with Microsoft through the large-
scale deployment of M365 Copilot across its operations. This
collaboration is set to accelerate e& UAE’s ongoing digital
transformation, enhancing workplace productivity, streamlining
workflows, and advancing AI-driven innovation. As the UAE
continues to execute its vision of becoming a global leader in
AI, e& UAE is leveraging M365 Copilot’s extensibility to develop
Agentic AI solutions. These solutions infuse AI-driven automation
and intelligent decision-making across various business functions.
By integrating M365 Copilot at scale, e& UAE is empowering its
employees to focus on high-value innovation rather than routine
tasks. e& UAE is at the forefront of workplace transformation,
advancing the adoption of artificial intelligence across various
operational domains. The organization has empowered hundreds
of its developers to utilize GitHub Copilot for coding, testing, to focus on strategic initiatives. By automating routine tasks and
and documentation tasks, thereby streamlining the software streamlining complex processes, the solution allows employees to
development lifecycle significantly. Furthermore, e& UAE is dedicate more time to creativity, problem-solving, and customer-
enhancing its internal applications through the integration of Azure centric innovation. Naim Yazbeck, General Manager of Microsoft
OpenAI, which bolsters our AI-driven capabilities and underscores UAE, said: “Our partnership with e& UAE marks a significant
our dedication to leading the development of innovative AI solution milestone in our journey towards AI-driven innovation. The
Masood M. Sharif Mahmood, CEO, e& UAE, said: “AI is at the core deployment of M365 Copilot at scale is a testament to our shared
of our transformation at e& UAE as we evolve into a leading AI- vision of transforming workplace productivity and enhancing
powered telco. Our partnership with Microsoft is a key driver of this customer experiences. By leveraging the advanced capabilities
journey. The deployment of M365 Copilot at this scale will help us of Copilot, e& UAE is not only streamlining workflows but also
build an AI-powered workplace operations, empower our workforce empowering their employees to focus on high-value tasks and
with the essential tools necessary to generate significant impact by drive meaningful innovation. This collaboration underscores the
offering intelligent solutions and delivering customer experiences immense potential of AI in revolutionizing business operations
that not only anticipate client needs but also personalize each and setting new industry benchmarks.” The deployment of M365
interaction, thereby establishing new benchmarks within the Copilot will support e& UAE’s strategic vision of fostering an AI-
industry. M365 Copilot is an enterprise-ready AI tool, designed to driven culture, ensuring employees are equipped with cutting-edge
enhance productivity, optimise workflows, and enable employees AI tools and expertise.

e& UAE and Evision Launch STARZ ON Business to Redefine Digital
Entertainment for SMBs and Enterprises

e& UAE and evision announced the launch of STARZ ON Business, pioneering a new era of digital entertainment for businesses. We
a pioneering over-the-top (OTT) TV service tailored specifically are empowering businesses to connect with their audiences in
for small and medium-sized businesses (SMBs) and enterprise innovative and meaningful ways, by offering curated content and
customers. The new service is set to transform the way businesses integrated solutions. This launch is a testament to our commitment
engage and entertain their customers, offering a unique mix of to driving digital transformation and providing unparalleled value
curated live TV and video on demand (VoD) content designed to our business customers. We are excited to embark on a journey
for various business verticals. Developed by evision the leading that will redefine customer experiences across diverse sectors.”
media & entertainment arm of e&, STARZ ON Business provides Zahra Zayat, Chief Commercial Officer, evision: “We are thrilled to
specialised tech and entertainment solutions tailored to the unique introduce STARZ ON Business, a first of its kind OTT TV service
needs of various industries, including restaurants, retail, fitness for SMB and enterprise clients in the region designed to expand
centres, hospitality and more. The service also includes digital our reach and revolutionise customer engagement. This innovative
signage, enabling businesses to seamlessly showcase brand service will provide businesses with powerful tools to entertain
messages and create a dynamic visual environment that captivates and captivate audiences through a curated mix of live TV channels
and engages customers. Esam Mahmoud, Senior Vice President, and on-demand content specific to the respective industries while
SMB, e& UAE – Business, said: “With STARZ ON Business, we are allowing SMBs and enterprise companies to upsell their products.

11 MARCH-APRIL 2025