Page 70 - SAMENA Trends - June-July 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Oman’s Ecommerce Sector Booms with Over 10,500 Licensed Businesses Amid

Rising Digital Trade

Oman’s e-commerce sector has regulatory framework, introduced in Online entrepreneur Malik bin Ishaq al
experienced explosive growth, with more September 2023 under Ministerial Decision Qarni attributed his success to social
than 10,500 businesses licensed to operate No 499/2023. The regulations cover online media, which allows broad reach, instant
online as of mid-July 2025, according to businesses operating through websites product showcasing, direct customer
the Ministry of Commerce, Industry and and social media, with popular categories engagement, and brand building at low
Investment Promotion. The sector has including perfumes, cosmetics, and ready- cost. However, he acknowledged hurdles
grown at a compound annual rate of 191% made garments. Despite its promising including customer hesitancy to prepay
between 2020 and 2025, largely driven by outlook, the sector faces challenges due to scam fears and order cancellations
increased activity on social media platforms such as payment fraud, fake receipts, that cause financial setbacks. Oman’s
like Instagram, TikTok, and WhatsApp. This last-minute order cancellations, and National E-Commerce Plan (2022–2027)
surge reflects a growing preference for concerns over return policies, product aims to establish the country as a regional
digital interaction, particularly among small quality, and data protection. Dr. Nasser hub by fostering a robust digital trade
and medium enterprises (SMEs) that now bin Hamid al Musalhi, a digital security ecosystem. The government is enhancing
rely heavily on social media to market and expert at Mazoon College, stressed the regulatory oversight and promoting safer
sell products. The expansion aligns with need for stronger cybersecurity measures, online transaction practices to support
global consumer behaviour trends and is cautioning consumers against unverified both sellers and consumers in this rapidly
supported by Oman’s first e-commerce platforms and unsafe payment practices. evolving market.

Orange Jordan Renews COPC Certification for Sixth Consecutive Year

Orange Jordan has renewed its COPC world-class customer experiences and to maintaining and enhancing service
certification for 2025, marking six cements its position among global quality across all customer touchpoints.
consecutive years of recognition for leaders in customer operations. The COPC Orange Jordan CEO, Eng. Philippe
excellence in customer service. This certification, a rigorous global standard Mansour, expressed pride in the renewal,
prestigious certification affirms Orange for customer experience performance, emphasizing that customer satisfaction
Jordan’s ongoing commitment to delivering highlights Orange Jordan’s dedication remains central to the company’s success
and strategy to lead future innovation.
Achieving this certification consistently
demonstrates Orange Jordan’s focus on
continuous improvement, investment
in people, technology, and services to
provide seamless, reliable, and superior
customer experiences. As a responsible
digital pioneer, Orange Jordan continues to
apply industry best practices in customer
care, supporting Jordan’s national digital
transformation vision. The company
serves around 4.6 million customers
with a comprehensive portfolio including
fixed and mobile lines, internet, data, and
Smart Life Solutions, supported by nearly
1,800 employees across almost 300
locations. Orange Jordan is a subsidiary
of Orange Global Group, which operates
in 26 countries worldwide. The group
reported revenues of €40.3 billion in 2024
and serves 291 million customers globally.
The company also offers tailored business
solutions through its Orange Business sub-
brand.

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