Page 33 - SAMENA Trends - June-July 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

CPaaS platform, engageX, continues to empower businesses with gy, engageX delivers expert CX consulting services, helping busi-
seamless, AI-driven customer interactions. According to the report, nesses design and optimize customer journeys to maximize en-
“engageX has a diverse portfolio of products and services includ- gagement and satisfaction. This consulting is complemented by
ing CPaaS, SaaS, and custom solutions to help businesses with dedicated developer advocacy, ensuring smooth implementation
omni-channel engagement strategies, automation, and operational and ongoing innovation tailored to the diverse needs of various
efficiency.” These features enable businesses to optimize customer industries. Flexible pricing models—including pay-as-you-go, sub-
experiences and drive operational efficiencies. EngageX provides a scription, and usage-based options—make engageX accessible
comprehensive suite of communication solutions, including voice, to businesses of all sizes, ensuring scalability and adaptability
SMS, video, email, number masking, and multi-factor authentica- to evolving market needs. As part of its growth strategy, e& en-
tion. The platform’s seamless integration with CRM, CCaaS, UCaaS, terprise has expanded its CPaaS presence into Türkiye and Saudi
and payment systems enables enterprises to streamline operations Arabia (KSA), reinforcing its commitment to delivering next-gen-
and deliver personalized, real-time engagement. Beyond technolo- eration customer engagement solutions in key global markets.

Mobily Generates Nearly US$426 Million Net
Income in H1-25, Unveils Dividends

Etihad Etisalat Company (Mobily) achieved net profits worth SAR
1.59 billion in the first half (H1) of 2025. The net income marked
a 22.94% growth from SAR 1.29 billion in H1-24, according to the
income statements. The earnings per share (EPS) rose to SAR 2.07
as of 30 June 2025 compared with SAR 1.69 in the same period
a year earlier. The Saudi telecom operator generated revenue of
SAR 9.60 billion during January-June 2025, which signaled a 6.60%
increase from SAR 9.01 billion in the same six months (6M) a year
ago. In the second quarter (Q2) of 2025, Mobily also witnessed
a net profit growth of 25.56% to SAR 830 million from SAR 661
million in Q2-24. The company posted an 8.12% rise in revenue to
SAR 4.82 billion during the April-June 2025 period when compared
to SAR 4.46 billion in the same quarter a year ago. On a quarterly
basis, Mobily registered an 8.21% increase in Q2-25 net profit from
SAR 767 million in Q1-25 and the revenues were 1.06% higher than
SAR 4.77 billion. The board members of Mobily decided, in 21
July 2025 meeting, to distribute a total of SAR 924 million as cash
dividends for H1-25. The company will pay SAR 1.20 per share,
accounting for 12% of the share par value, for 770 million eligible
shares. Mobily announced the eligibility and distribution dates for
H1-25 dividends as 31 July and 19 August, respectively.

Omantel Moves Forward on Net Zero Path with
Emissions Cut and Renewable Energy Impact

As climate action becomes increasingly urgent across industries,
Omantel is stepping forward with a clear commitment to
sustainability. The company has formally adopted a Net Zero
target by 2050 and set an ambitious near-term goal to cut Scope
1 and Scope 2 greenhouse gas emissions by 45 percent by
2030, using 2023 as the baseline year. This commitment reflects
Omantel’s broader sustainability vision and its role as a national
digital enabler supporting Oman’s transition toward a low-carbon
future. Rather than treating Net Zero as a distant aspiration,
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