Page 32 - SAMENA Trends - June-July 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e& UAE Unleashes Region’s First 5G Slicing Technology

e& UAE has launched the region’s first critical operations. Oscar Garcia, Senior slices share the same physical network,
commercial 5G network slicing product Vice President, Business Marketing and they are isolated from each other in terms of
for business customers over its cutting- Product Innovation, e& UAE, said: “By traffic and data. This isolation ensures that
edge standalone network. Revolutionizing introducing 5G network slicing, e& UAE is the performance of a slice is not affected by
connectivity, this pioneering solution delivering on its commitment to building the demands of other users on the shared
delivers tailored, ultra-reliable 5G to meet innovative connectivity products and network, ensuring secure and reliable
the evolving needs of industries and solutions that drive digital transformation service for businesses. As the region’s first
organizations across the public and private across industries. With 5G network slicing, operator to launch a 5G network slicing
sectors. 5G slicing empowers e& UAE’s organizations can leverage on end-to-end solution with predefined bandwidths and
world-class commercial 5G network by reserved capacity to achieve guaranteed plans, e& UAE is unlocking the full potential
partitioning it into multiple virtual networks performance for critical operations. The of reliable connectivity across the UAE. This
(slices), each powered by dedicated solution is set to enable industry-specific game-changing technology bridges the gap
network resources. This innovation use cases with the reliability and flexibility between standard 5G services and complex
enables businesses in diverse industries required for essential applications.” e& UAE private network infrastructures, offering an
such as manufacturing, public safety and offers businesses flexible options to suit agile, cost-effective solution for today’s
port facilities to optimize performance for their needs, including 5G slicing bandwidth- digital landscape. By enabling businesses
their business-critical applications. The based packages, which provides tailored to craft multiple virtual networks tailored
introduction of custom slices will meet connectivity speeds to match specific use to specific applications and critical use
specific industry demands, ranging from case requirements, and an industrial 5G cases, e& UAE ensures organizations meet
low latency to robust Internet of Things Customer End Device (CPE), which acts as a their unique requirements with precision
(IoT) solutions for smart infrastructure. dedicated access point, ensuring seamless and unmatched reliability, paving the way
These dedicated network resources will integration and reliable performance for for a smarter, more connected future.
also guarantee peak performance for the subscribed network slice. Even though

e& Enterprise Named a Major Player in CPaaS by IDC MarketScape

e& enterprise has been named a ‘Major
Player’ in the IDC MarketScape: Worldwide
Communications Platform as a Service
(CPaaS) 2025 Vendor Assessment (doc
#US52039625, February 2025), which as-
sesses the communications platform–
as-a-service (CPaaS) market through the
IDC MarketScape model. Ahmed A. Omer,
Vice President (VP), Customer Experience,
e& enterprise, said: “We are honored to be
recognized by IDC MarketScape for CPaaS.
Businesses today demand intelligent, scal-
able, and secure customer engagement
solutions and we believe this recogni-
tion validates our ongoing efforts to en-
hance AI-powered customer engagement,
strengthen omnichannel experiences, and
integrate seamlessly with enterprise eco-
systems. Our strategic expansion ensures
that enterprises across industries can lever-
age engageX to enhance communication
experiences and drive business outcomes.”
According to Courtney Munroe, Research
VP, IDC “e& enterprise’s portfolio combin-
ing cutting-edge AI capability, scalability,
and seamless integration across multiple
channels is a competitive solution in the
CPaaS segment. This will facilitate the abil- in communications to deliver real, measur- a strong international footprint and over
ity to drive the next wave of transformation able value for businesses worldwide.” With 3,000 enterprise customers, e& enterprise’s
32 JUNE-JULY 2025