Page 31 - SAMENA Trends - June-July 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e& UAE and Kleindienst Group Partner to Power Tech-Driven Luxury At
“The Heart of Europe”

e& UAE has signed a memorandum of
understanding (MoU) with Kleindienst
Group, the developer behind the iconic The
Heart of Europe project located on six islands
in “The World”, an artificial archipelago
off the coast of Dubai, to pioneer a new
era of digitally powered luxury hospitality
in the UAE. The MoU underscores both
organisations’ commitment to innovation,
operational excellence, and sustainability
in the region’s hospitality sector. The
collaboration supports the UAE leadership’s
vision of integrating smart infrastructure
and sustainable practices in world-class
developments, setting new standards of
luxury living and high-end tourism in the
country. Esam Mahmoud, Sr. Vice President,
SMB Sales & Marketing, e& UAE, said: “Our
partnership with Kleindienst Group marks
a significant milestone in our efforts to
redefine smart hospitality. By integrating
our advanced digital infrastructure digital solutions to enrich the guest robust wireless networks across the island.
with one of the UAE’s most ambitious experience, including high-speed internet, Sustainability remains a core focus, with
hospitality developments, we are setting IPTV, Guest Room Management Systems eco-friendly infrastructure designed to
new standards for luxury, connectivity, (GRMS), connected guest experiences, minimise environmental impact. Guests
and sustainability in the tourism sector. and sustainability-focused technologies will benefit from a significantly enhanced
We are proud to support visionary projects across The Heart of Europe properties experience, with smart room controls, AI-
like The Heart of Europe, where European located on the World Islands. These driven services, and immersive virtual reality
heritage meets UAE innovation. Through solutions will dramatically enhance guest features tailored for modern luxury travel.
this partnership, we are embedding future- experiences and operational agility across Behind the scenes, operational excellence
ready technologies that will elevate every the development. The collaboration will see will be achieved through centralised control
aspect of the guest journey, from arrival the deployment of innovations such as a systems, dynamic digital signage, and
to check-out, bringing the project's bold Command Control Centre for streamlined AI-powered automation that streamlines
vision to life.” Josef Kleindienst, Founder property operations, Drone-as-a-Service property management. Additionally, e&
& Chairman of Kleindienst Group, said: for enhanced guest services, and Vessels UAE will provide its CarePlus service as
“Innovation is at the core of everything Internet Connectivity to ensure seamless a dedicated, streamlined support system
we do at Kleindienst Group. It is not maritime coverage. Sustainability initiatives tailored to the needs of The Heart of Europe.
just a principle; it is how we build. Our under ‘Sustainability as a Service’ will also This initiative ensures that guest and
collaboration with e& UAE is an exciting be introduced to reduce environmental operational issues are resolved swiftly and
step forward in our mission to position The impact and support eco-conscious tourism. seamlessly, guaranteeing that Kleindienst
Heart of Europe as the global benchmark Other key features of the partnership Group maintains the highest standards
for tech-driven, sustainable luxury. We are include connected worker solutions for of reliability and responsiveness. This
creating more than a destination. We are enhanced staff productivity and safety, strategic agreement strengthens e& UAE’s
building an experience that is immersive, as well as smart marketing synergies that position as a partner of choice for digitally
intelligent, and environmentally conscious will allow both brands to co-promote their transforming large-scale developments,
at every level. This partnership strengthens offerings to a broader global audience. while empowering The Heart of Europe to
our goal to redefine how people connect, The partnership will deliver a range of become one of the most technologically
relax, and enjoy life, right here in Dubai.” transformative capabilities across The advanced and sustainable hospitality
Through this strategic partnership, e& Heart of Europe, beginning with advanced destinations in the region.
UAE will deliver a suite of cutting-edge connectivity through the deployment of

31 JUNE-JULY 2025