Page 34 - SAMENA ELITE - October-December2025

INDUSTRY UPDATES
34 OCT-DEC 2025

the CPE status in a visualized manner, entertainment needs. The Internet has Impoverished women in villages
automatically identify network speed become the central entry point for around Manaus along the Amazon
problems, and remotely rectify faults. the digital life of the family, and the River once struggled to convert local
The number of customer complaints business model has changed from specialty resources—such as the
is reduced by 80%, and the experience “single service” to “digital life”. abundant acai berries—into income,
satisfaction is improved by 60%. due to poor transportation and lack
Social impact: Differentiated regional of sales channels. With FWA network
Redefining: From “no access” to “high strategies, beyond business value, coverage, they now can use online
speed and stability”, from “single and bridging the digital divide platforms to showcase and sell their
service” to “digital life” As of now, Brisanet’s wireless base products, some have even formed
Redefining “Accessibility” stations have covered 12 million users, small production teams. FWA not only
and its FWA service has provided enhances their employability, but
Before: Many homes had only slow, connectivity to over 300 remote also effectively improves their family’s
high-latency satellite Internet or areas in northeastern Brazil. The economic conditions.
mobile phone networks of choice, or differentiated business ecosystem
even no broadband option at all; it has built by accurately matching Downward Penetration of Digital
market gaps has become a core Dividends: Promoting Equality in
Now: FWA provides true broadband engine driving the company’s scale Healthcare and Education
access. Broadband access is no expansion and value growth, helping
longer the preserve of city dwellers, Brisanet achieve an 18% year-on- In the healthcare sector, the FWA
and families in small outback towns year revenue increase in Q2 2025. network enables residents in remote
can enjoy smooth video calls, online However, the FWA service brings far areas to access high-quality
learning and 4K video playback, more than just commercial profits— urban medical resources through
enabling broadband access from “no” it also generates profound social teleconsultation, effectively alleviating
to “yes”. empowerment effects: the hardship of long-distance travel
for medical treatment. In education,
Redefining “Quality Expectations” Revitalization of Red Soil Production rural schools use the network to
Before: users’ expectations for Areas: Unleashing the Potential of the access high-quality online courses,
the network were very low, and Cashew Industry making up for the shortage of
intermittent Internet access was met. teachers and teaching resources. This
Ceará State in northeastern Brazil has significantly improved students’
Now: Brisanet’s FWA network provides is a key cashew-producing region learning conditions and access
fiber-like speed and stability. Enables in the country. In the past, due to to knowledge, further advancing
consumers to enjoy stable, low- weak digital infrastructure, local people’s well-being.
latency, and high-speed network farmers were long constrained by
experience (100 Mbit/s+), and information gaps, making it difficult Future
achieves the network rate from “low- for high-quality cashews to find Brisanet 5G FWA is a model on
speed frame freezing” to “high-speed efficient sales channels. After the innovation, strategy and inclusion. It
stable”. deployment of the FWA network, didn’t invent FWA technology, but with
farmers can directly connect with deep insight and execution, it applied
Redefining “Service Connotation” urban procurement channels through the technology to the scenarios where
Before: The Internet can be an digital platforms. Some farmers have it was needed most, truly redefining
independent, expensive service; also jointly established cooperatives the way millions of homes access
and introduced primary processing to the Internet in Brazil. It proves that
Now: Brisanet has successfully technologies to extend the industrial business success and social progress
implemented the “three-network chain, significantly improving both can be perfectly combined with
convergence” strategy. On the industrial vitality and farmers’ technology enablement. Starting with
basis of FWA broadband, Brisanet incomes. connecting “no man’s land,” Brisanet
provides users with TV and mobile is using invisible airwaves to map
communication services. A bill, Empowerment in Deep Rainforests: Brazil’s fairer, connected digital future.
a customer service, solves all Supporting the Development of
the family’s communication and Impoverished Women

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