Page 32 - SAMENA ELITE - October-December2025

INDUSTRY UPDATES
32 OCT-DEC 2025
Deep Integration of 5G-A and AI Driving FWA Business Growth
During GITEX GLOBAL 2025, the SAMENA
Council and Huawei co-hosted the
Global FWA Evolution Roundtable and
the 5th ELITE FWA Club Gathering.
Previously, SAMENA emphasized
that “FWA is no longer limited to
providing basic broadband. Rather,
it is a driver of intelligent, high- 1. FWA Wise: AI is deeply integrated
performance networks that offer
faster speeds, greater reliability, and
broader coverage and intelligence,
enabling operators to meet the
increasing demands of consumers,
businesses, and governments.” This
roundtable, themed "Innovating the
Future of FWA Through 5G-A and
AI," served as an in-depth practical
exploration of these directions, and
brought together representatives
from more than 20 global operators
and regulatory agencies to discuss
practices and opportunities. At the
event, Lu Weidong, Vice President
of Huawei's Wireless 5G & LTE TDD
Product Line, delivered a keynote
speech titled "FWA 3.0: A New Era of
All-Domain Home Broadband with
Intelligence." During this speech, he
unveiled the core architecture and
value of the FWA 3.0 solution, analyzed
the evolution of home connections,
and highlighted the challenges
and opportunities for FWA services.
Huawei's FWA 3.0 solution emphasizes
device-pipe synergy and introduces
"FWA Wise" (intelligent experience)
and "FWA Wide" (broad coverage)—
designs that align seamlessly with
SAMENA ELITE
SAMENA's core directions in its FWA Three Business Model Innovations:
innovation framework, such as
"unleashing FWA potential through From Traffic Monetization to
5G-A and AI" and "digital inclusion," Intelligent Customization
effectively addressing operators' During the roundtable, attendees
pain points regarding coverage discussed the ways in which FWA 3.0
boundaries and user retention. can expand business opportunities,
and identified monetization paths
throughout the "terminal-network- for operators. Above all, the focus
service" process to enhance the was on unlocking potential in existing
experience value. Specifically, the markets and exploring new ones.
terminal side deploys an AI O&M Beyond technological upgrades,
engine for automatic fault diagnosis the roundtable closely aligned with
and remote rectification, reducing SAMENA's insight “FWA represents
O&M costs. On the network side, more than just a technology; it’s a
dynamic QoS scheduling assigns key enabler of digital transformation,
dedicated channels to HD video opening new avenues for innovation
and cloud gaming. The service side and growth.” Huawei's FWA 3.0
then interworks with the smart home introduces three business model
ecosystem to deliver integrated innovations, providing actionable
connection and application monetization paths to help operators
services, transforming home overcome growth challenges:
broadband from a simple pipe into New frequency bands and tariff plans
an intelligent service carrier. for a new monetization model
2. FWA Wide: The innovative "super CPE Elastic networks, leveraging advanced
+ 5G SA networking" combination spectrum allocation and multi-
achieves contiguous ultra-long- frequency coordination, offer VIP
distance coverage, enabling users an experience twice as good as
it to serve a greater number that of common users. Additionally,
of remote households than QoS-based and other assurance
traditional methods. Additionally, mechanisms are employed to tailor
multi-frequency-coordinated VIP user experience.
elastic networks dynamically
expand capacity in densely Service innovation unlocking new
populated areas, addressing opportunities
peak-hour congestion issues and Huawei's brand-new end-to-end FWA
guaranteeing stable, high-speed solution, launched at MWC Barcelona
connections for every household. 2025, has been successfully deployed
in several regions. This solution uses AI
to help operators accelerate FWA user
growth and enhance end-to-end user
services.
Ecosystem and solution innovation
usher in the future of intelligent
business
Regulators, operators, and ecosystem
partners have formed an alliance to
break the closed loop from technol-
ogy to scenarios and ultimately to
business. Additionally, FWA is deeply
integrated with AI and URLLC, support-
ing AI-powered solutions that help
operators accelerate user growth and
enhance service quality.