Page 33 - SAMENA ELITE - October-December2025

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Driven by Two Engines, FWA 3.0 Boosts to the smart home broadband dual driving engines" through
the Smart Home Ecosystem domain in two key ways: First, it technological implementation and
Lu Weidong concluded the meeting promotes the large-scale deployment jointly fulfill the industry vision of
by further clarifying the industry of AI applications in home scenarios, "digital inclusion and ecosystem
positioning of FWA: "5G-A and AI are making smart homes a reality. prosperity" — enabling more
the two engines driving FWA's Second, it supports new scenarios, like households to enjoy "smarter, more
business success. 5G-A ensures wide remote office and home healthcare, convenient, and more valuable"
and fast connections, while AI ensures with high-reliability connections, thus connectivity services, helping
tailored experiences and business fully unlocking the potential value of operators find new growth curves,
effectiveness. Through these networks." With the release and driving the FWA industry in the Middle
technologies, FWA can help operators implementation of the FWA 3.0 East, Central Asia and even globally
rapidly achieve a closed loop, from solution, Huawei will continue to toward a new stage of high-quality
user growth and experience collaborate with SAMENA and global development, and injecting sustained
improvement, all the way to increased industry partners to practice the momentum into the "last mile" of the
revenue. Additionally, FWA contributes industry consensus of "5G-A and AI as global digital economy.

Brisanet Brazil is Redefining Internet Access in Brazilian Homes with
5G FWA

In Brazil’s vast interior, especially in
the relatively backward northeast,
millions of households have long
time been on the edge of the digital
world. The complex geography—
including mountains and rainforests—
raises the difficulty and cost of fiber
optic construction. Additionally, the
scattered population with low density
results in low return on investment
and long cycles for traditional fiber
optic deployment, making it hard to
attract large-scale investment from
operators. However, Brisanet has
managed to rewrite the script with
fixed wireless access (FWA), redefining
Agile technology advantage: FWA and installation. Set up package
the way homes in these areas access
builds wireless base stations to cover counters in business halls and local
the Internet, staged a brilliant “tech
a patch of areas. Users only need to supermarkets to assist in confirming
revolution”.
install an outdoor receiver and an addresses and booking door-to-
indoor modem to access the Internet. door visits. The official website opens
While other operators fought fiercely
This model allows Brisanet to scale online customer service, one-on-one
in the fiber-optic “Red Sea” market
its network faster than ever before, evaluation;
in major cities, Brisanet made a
with extremely fast deployment, lower
strategic opposite choice: focusing on
initial investment, and better network O&M side: Brisanet and Huawei jointly
the forgotten areas.
experience. introduced the first E2E Easy FWAi
Channel & O&M Streamlining Service solution in Latin America. The WTTx
Precise market insights: Brisanet
“Last Mile”: Suite platform generates a grid-level
realizes that urban residents with
Channel side: For small and medium- number allocation map. Users can
a population of less than 30,000
sized cities and rural scenarios, enter addresses to query service
need for high-quality Internet as
the three-dimensional mode of packages and CPE types, reducing the
urgent. The popularity of distance
“ground push + offline counter + number allocation process complexity
education, online healthcare, home
online service” is launched. Ground by 50%. Implement “manual-free
entertainment and e-commerce
push personnel carry equipment and minute-level number allocation”.
have made broadband a necessity.
on door-to-door consultation, test Moreover, The LTM is used to monitor
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