Page 18 - SAMENA ELITE - June-September 2025
P. 18
ARTICLE
18 JUN-SEP 2025
5G FWA: Tele2’s
Scaling Strategy
Aleksandr Babichev
Chief Executive Officer
Tele2 Kazakhstan
Kazakhstan is the ninth-largest government functions are online and 5. Lowered entry barriers through
country in the world, with a territory run on mobile internet. subsidies, equipment leasing, and
exceeding 2.7 million square installment plans.
kilometers. However, its average Kazakhstani users demonstrate a Tele2 began rolling out 5G networks
population density is just 7 people high level of digital engagement: in 2023. By 2025, Kazakhstan ranked
per square kilometer, making the according to Tele2 network data, 45th globally for mobile internet
deployment of traditional fixed average monthly mobile data speed, according to OOKLA. That
broadband infrastructure extremely consumption reaches 35 GB per user, same year, Tele2 was rated by
capital-intensive and inefficient. more than twice the global average customers as the best 5G network in
Today, 50% of households in of 16 GB (GSMA). These conditions the country. One of the company’s
the country lack access to fixed have made FWA technology not just most breakthrough products was the
broadband, while 90% of digital a solution, but a necessity. Tele2 5G FWA router: easy to install,
services - from online banking to powerful and affordable.
5G as a digital engine: How Tele2
uhered in a new internet era Since launching its FWA solution in
Kazakhstani users According to Aleksandr Babichev, 2023 Tele2 has achieved impressive
CEO of Tele2 Kazakhstan, five key results:
demonstrate a high level
factors drove the success of FWA in 1. Market share in the FWA segment
of digital engagement:
the country exceeds 90%;
according to Tele2 network
1. High-quality customer equipment 2. 43% of the population is already
data, average monthly that ensures stable 5G/4G service; within FWA coverage just one year
mobile data consumption 2. A “Try and Buy” model allowing after launch;
reaches 35 GB per user, customers to test the technology 3. Over 100,000 customers are using
risk-free; the router;
more than twice the global
3. Transparent communication 4. Revenue from 5G services has
average of 16 GB (GSMA).
and expectation management, grown by 28%;
These conditions have
including a real-time interactive 5. FWA users have double the ARPU
made FWA technology coverage map; compared to other subscribers;
not just a solution, but a 4. Combined sales strategy with 6. Monthly data usage among FWA
necessity. strong synergy between online and users is 10 times higher than that of
offline channels; average users;
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