Page 15 - SAMENA ELITE - June-September 2025

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its network, thus, helping create a provides the pipe, while AI delivers the fusion of 5G-A and AI stands
network that can adapt to provide the intelligence -together creating out as the most consequential
better quality of service or reduce platform-based monetization transformation in decades. No longer
response times . models. For example, Deutsche are telcos defined solely by towers
• Smarter Customer Service: GenAI Telekom partnered with Volkswagen and spectrum – they are becoming
enables telecom operators to Group Logistics on the “AutoLog”, enablers of intelligent, responsive, and
automate routine support queries, where using 5G and edge compute, value-rich digital ecosystems.
improve response accuracy, they implemented AI-controlled 5G-A provides the technological
and reduce pressure on contact digital twins and automated vehicle scaffolding: ultra-reliable low-latency
centers – ultimately enhancing marshalling systems – dramatically communication, intelligent slicing,
customer satisfaction and lowering improving operational safety and enhanced uplink, and distributed
operational costs. For example, throughput while opening the door compute. AI brings the intelligence
T-Mobile US has implemented its to new logistics service revenues . layer: automating decisions,
OpenAI-powered IntentCX platform, • Enhanced ARPU Through optimizing resources, enabling
which handles routine customer Personalization: Machine learning personalization, and powering next-
inquiries autonomously, freeing up helps telcos offer the right bundle, gen enterprise solutions. Together,
agents to focus on more complex content, or device to the right operators that adopt an AI-native
interactions and shortening customer at the right time – driving approach to 5G-A will gain far more
resolution times. upsells and reducing churn. For than network efficiency . They’ll
instance, Vodafone implemented unlock:
Revenue Benefits: From Connectivity a Customer Data Platform (CDP) • Smarter customer interactions
to Intelligence to deliver personalized portal powered by generative AI
• AI-as-a-Service (AIaaS): With experiences, resulting in a 10–30% • Profitable enterprise services built
5G-A’s low latency and integrated uplift in conversions, along with around edge AI and slicing
edge compute, telcos can package higher data usage . • Sustainable operations through
AI capabilities (such as analytics) • Monetizing SLA-based Experiences predictive, self-healing, energy-
as a service to enterprise clients. and Slicing: AI enables dynamic efficient networks
Orange Business, for example SLA-based slicing in 5G-A, allowing • And most importantly, a new role
has launched a new multi-LLM operators to charge premium in the AI economy – as platform
solution called ‘Live Intelligence’, rates for latency-sensitive or high- providers, not just connectivity
that enables businesses to leverage throughput services. For example, players
the power of GenAI to improve AIS Thailand has launched its
operational efficiency and customer “Living Network”, delivering real The convergence of 5G-Advanced
experience without compromising time, AI-driven 5G-A experiences. and AI is truly transforming telecom
the security of their data . AIS also uses AI to promote 5G networks from mere connectivity
• GPU-as-a-service and AI-as-a- acceleration packages tailored providers into intelligent, adaptive
service are closely related, with to users’ needs, offering relevant platforms that drive innovation,
GPUaaS being a key component services, improving customer efficiency, and new revenue streams.
that enables many AIaaS offerings. acquisition, and increasing 5G The telecom winners of tomorrow
GPUaaS provides access to adoption. The network identifies are already laying the groundwork
powerful Graphics Processing Units high-value users and adjusts today, and their networks don’t
(GPUs) via the cloud, which are bandwidth allocation dynamically just move data faster; they think,
essential for the computationally to ensure seamless service, even adapt, and create value in real
intensive tasks involved in training during peak times . time. By embedding AI natively
and running AI models. AIaaS then into 5G-A networks, operators are
is a broader service that provides The message is clear: 5G-A gives the optimizing performance, automating
access to AI capabilities and tools, telco network more speed and reach, operations, and enabling real-time,
often leveraging GPUaaS for its but AI gives it brains. Operators that personalized services that meet the
underlying infrastructure . The build this synergy into their strategy evolving demands of consumers
growth forecast of GPUaaS from will not only optimize operations – and enterprises alike. With 5G-A
telcos is a great proxy of telcos but also become pivotal players in and AI working together, the smart
providing AIaaS. powering the AI economy. network has finally arrived, positioning
• New Vertical Revenues via Edge + operators to deliver smarter
AI: Smart manufacturing, precision Conclusion: Smarter Networks for a experiences, unlock new business
agriculture, logistics, and healthcare Smarter Future models, and lead the next wave of
are increasingly demanding real- As the telecom industry moves into digital transformation.
time AI execution at the edge. 5G-A a new era of intelligent infrastructure,

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