Page 63 - SAMENA Trends - May 2025

ARTICLE SAMENA TRENDS

In addition to speed and capacity, ultra-low Experience Monetization: The Next Frontier Engineering the Invisible
latency and deterministic communication Traditional telecom revenue models relied Delivering premium experiences requires
define the next generation of connectivity. on selling data buckets and voice minutes, an AI-native network stack that intelligently
End-to-end latency now reaches as low but that approach is quickly becoming ob- orchestrates service delivery. AI-powered
as 10–20 milliseconds, meeting stringent solete. Surveys reveal that 68% of users are RAN intelligence prioritizes traffic
requirements for industrial automation willing to pay for guaranteed quality, 53% dynamically, ensuring VIP users receive
and remote-controlled robotics. Enhanced subscribe to scenario-specific enhance- three times higher weighting during
URLLC technology, promising 99.999% ments like gaming performance boosts, congestion periods. Huawei Smartcare
reliability and centimetre-level positioning, and 35% of AI users increase spending platform enables real-time monitoring of
ensures precision-demanding applications when offered value-added features. individual user KPIs, allowing operators
like machine vision and autonomous factory to resolve issues before they impact
operations run without disruption. These customer experience. Service quality
breakthroughs are not mere laboratory Surveys reveal that 68% metrics are evolving beyond simple speed
achievements; more than 60 commercial of users are willing to pay guarantees, incorporating responsiveness,
devices already support 3CC, proving their for guaranteed quality, jitter minimization, and energy efficiency—
viability in real-world scenarios. all crucial for next-generation applications.
53% subscribe to scenar- Innovations like network digital twins
AI’s Rise: Welcome to the Internet of io-specific enhancements and intent-based orchestration empower
Autonomous Agents operators to simulate and enforce quality
While 5G-A strengthens network like gaming performance standards proactively, shifting from a
infrastructure, AI is revolutionizing human- boosts, and 35% of AI reactive model to predictive service
tech interaction. Instead of navigating apps assurance. These breakthroughs will
manually, users are now engaging with AI- users increase spending redefine network management, ensuring
driven agents that anticipate needs, resolve when offered value-added users receive consistently optimized
complex queries, and even perform tasks features. experiences instead of raw data access.
autonomously.
The Shift from Connectivity Provider to
The ecosystem has expanded rapidly, This shift has led to a three-tier moneti- Experience Orchestrator
growing from 30 major language models zation model. The first focuses on speed- Telecom is no longer just about providing
in 2023 to over 200 in 2025, each fuelling based tiers, where operators offer guaran- connectivity; it is about enabling purpose-
smarter digital assistants. These AI teed throughput, such as KPN’s 600 Mbps driven digital experiences. AI is reshaping
systems can edit films in real time, generate and 1 Gbps plans, which have lifted ARPU how people live, learn, work, and play, and
hyper-realistic deepfake actors, manage by 15%. The second revolves around sce- operators who embrace this shift will lead
schedules and finances, and optimize nario-specific plans, bundling optimized the industry into its next evolution.
large-scale data libraries. However, their services for gamers, streamers, and remote
efficiency hinges on fast, deterministic workers, helping drive AIS’s 5G adoption Instead of simply offering bandwidth, the
networks that reduce jitter, dynamically surge from 20% to 35% in just 12 months. future belongs to operators capable of
scale performance, and ensure reliability. The final tier introduces AI-enhanced pack- slicing networks into ultra-personalized
5G-A delivers precisely this, paving the ages, providing users with premium AI as- services, dynamically adapting quality
way for AI-driven scenarios like real-time sistants, predictive analytics, and exclusive based on individual user needs, and
proxy participation in business meetings or digital experiences. In Shanghai, China Mo- supporting AI-driven applications that
interactive customer service calls without bile’s VIP packages boosted premium user demand ultra-low latency and compute
human intervention. retention by 10%, reinforcing the demand proximity. 5G-A is not just an upgrade, it’s the
for curated, high-value digital ecosystems. foundation for future connected intelligent
world, a future where communication and
Telecom is no longer just about providing connectivity; it sensing merge seamlessly, integrating
contextual
awareness
directly
into
is about enabling purpose-driven digital experiences. AI is networks. Telecom leaders who master
reshaping how people live, learn, work, and play, and oper- experience monetization today will position
ators who embrace this shift will lead the industry into its themselves for the next technological leap.
Final Thoughts: Telecom’s Defining Moment
next evolution. Winning in this landscape demands

63 MAY 2025