Page 62 - SAMENA Trends - May 2025

ARTICLE SAMENA TRENDS

ARTICLE

Enabling Experience Monetization Through 5G-A & AI

Synergy; Transforming Operators' Value Creation

For decades, telecom’s growth followed a predictable path:
acquiring subscribers, increasing data consumption, and watching
revenue climb. That model, however, is losing steam. A new engine
is accelerating that fuelled not by mere connectivity, but by digital
experiences that users actively value and are willing to pay for.

At the heart of this transformation are two ground-breaking forces:
5G-Advanced (5G-A) and the exponential rise of AI. Together, they are
reshaping telecom, redefining how networks operate, and ushering
in an era where monetization is built around what users can do, not
just how much data they consume. This shift ultimately supports
operators’ evolution from traditional telcos to techcos in the AI era.

The Middle East has established itself as a
global pioneer in 5G-A and AI-driven digital
transformation, demonstrating strategic
foresight, relentless innovation, and an
strong commitment to shaping the future of
connectivity.

5G-A: The Evolution Beyond Speed
Forget incremental upgrades, 5G-A is a strategic leap forward. Built
on 3GPP protocols, it pushes the boundaries of real-world network
performance. This transformation is not theoretical; deployments in
China, the UAE, and Finland are already driving measurable results,
with average revenue per user (ARPU) increasing by up to 11%.
Alex Xu
The power of 5G-A lies in its ability to enhance core network President of Carrier Business
capabilities. With super downlink speeds reaching up to 5 Gbps Huawei Middle East & Central Asia
per user, smartphones transform into high-performance endpoints,
making mobile AR gaming, holographic calling, and multi-angle live
streaming seamlessly possible. The uplink experience has also
been radically improved through AI-driven scheduling, dynamically
adjusting resource allocation for bandwidth-heavy applications
like live streaming and drone inspections. Multi-User MIMO (MU-
MIMO) amplifies efficiency by supporting eight-stream parallel
transmission, boosting uplink capacity to four times that of 5G and
eliminating longstanding network bottlenecks.

62 MAY 2025