Page 31 - SAMENA Trends - March-April 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

time. Zain KSA partnered with Netcracker The project included replacing Zain KSA’s milestone for Zain KSA’s advanced digital
on a comprehensive, full-stack, AI-driven IT existing IT stack and migrating customers ecosystem. This transformation, achieved
transformation based on Netcracker Digital to the new cloud-based systems. Executive through our strategic partnership with
Platform, the foundation for a cloud-native VP of Information Technology at Zain KSA, Netcracker, aligns with Zain KSA’s goal
digital BSS and OSS, as well as Netcracker’s Eng. Maha Al Qernas, stated: “Transitioning to create fully digital journeys for our
comprehensive suite of managed services. into a cloud-based BSS/OSS is a new individual and enterprise customers. We are
proud that we have leveraged the market’s
demand for 5G standalone technology.
Our cloud-based systems support a broad
range of innovative use cases, enriching
our capabilities in 5G, and setting a new
benchmark in connectivity and enabling
transformative experiences for customers
across the Kingdom and beyond to
continue to empower a tech-enhanced
quality of life in Saudi Arabia.” “We are
extremely honored to play a role in this
significant transformation program with a
leader in the 5G space and a disruptor in
the market,” said Benedetto Spaziani, GM
at Netcracker. “Zain KSA has been at the
forefront of adopting new technologies and
bringing innovative services to customers,
and we look forward to being part of
its ongoing success.” Zain KSA started
updating its BSS/OSS systems in late 2021.
The initiative aims to enhance customer
experiences and improve cybersecurity,
aligning with Saudi Vision 2030 and the
nationwide digital transformation.

Zain Bahrain Enhances Fiber Internet Speeds

Zain Bahrain, a prominent telecommunications and technology
provider, has announced a significant upgrade to its fiber internet
offerings, tripling speeds for both new and existing customers.
With the new enhancement, Zain Bahrain’s fiber plans now start at
300 Mbps and offer speeds of up to 2 Gbps. This upgrade provides
customers with faster browsing, smoother streaming, and seam-
less connectivity, ensuring an unparalleled internet experience for
both households and businesses to meet the increasing demands
of the digital era. Ammar Al Ketbi, Acting CEO of Zain Bahrain,
stated, “This initiative drives Bahrain’s digital transformation, sup-
porting the Kingdom’s vision of a digitally empowered society and
economy. It also reflects our commitment to innovation by provid-
ing our customers with an exceptional internet experience, contrib-
uting to an enhanced digital lifestyle.” All existing Zain Bahrain fiber
customers will automatically receive the upgraded speeds, with no
action required from them. New customers can easily sign up for
the enhanced fiber plans at any Zain Bahrain branch, through the
Zain App, or via the Zain eShop.

31 MARCH-APRIL 2025