Page 93 - SAMENA Trends - June-July 2025

ARTICLE SAMENA TRENDS

powerful Graphics Processing Units (GPUs) compute, they implemented AI-controlled to charge premium rates for latency-
via the cloud, which are essential for the digital twins and automated vehicle sensitive or high-throughput services. For
computationally intensive tasks involved in marshalling systems – dramatically example, AIS Thailand has launched its
training and running AI models. AIaaS then improving operational safety and “Living Network”, delivering real time, AI-
is a broader service that provides access to throughput while opening the door to driven 5G-A experiences. AIS also uses
AI capabilities and tools, often leveraging new logistics service revenues . AI to promote 5G acceleration packages
GPUaaS for its underlying infrastructure . • Enhanced ARPU Through tailored to users’ needs, offering relevant
The growth forecast of GPUaaS from telcos Personalization: Machine learning services, improving customer acquisition,
is a great proxy of telcos providing AIaaS. helps telcos offer the right bundle, and increasing 5G adoption. The network
• New Vertical Revenues via Edge + content, or device to the right customer identifies high-value users and adjusts
AI: Smart manufacturing, precision at the right time – driving upsells and bandwidth allocation dynamically to
agriculture, logistics, and healthcare reducing churn. For instance, Vodafone ensure seamless service, even during
are increasingly demanding real-time AI implemented a Customer Data Platform peak times .
execution at the edge. 5G-A provides the (CDP) to deliver personalized portal
pipe, while AI delivers the intelligence experiences, resulting in a 10–30% uplift The message is clear: 5G-A gives the telco
-together creating platform-based in conversions, along with higher data network more speed and reach, but AI gives
monetization models. For example, usage . it brains. Operators that build this synergy
Deutsche Telekom partnered with • Monetizing SLA-based Experiences into their strategy will not only optimize
Volkswagen Group Logistics on the and Slicing: AI enables dynamic SLA- operations – but also become pivotal
“AutoLog”, where using 5G and edge based slicing in 5G-A, allowing operators players in powering the AI economy.

Conclusion: Smarter Networks for a Smarter Future
As the telecom industry moves into a new AI brings the intelligence layer: automating networks
era of intelligent infrastructure, the fusion decisions, optimizing resources, enabling • And most importantly, a new role in the
of 5G-A and AI stands out as the most personalization, and powering next-gen AI economy – as platform providers, not
consequential transformation in decades. enterprise solutions. Together, operators just connectivity players
No longer are telcos defined solely by that adopt an AI-native approach to 5G-A The telecom winners of tomorrow are
towers and spectrum – they are becoming will gain far more than network efficiency already laying the groundwork today. Their
enablers of intelligent, responsive, and . They’ll unlock: networks don’t just move data faster – they
value-rich digital ecosystems. • Smarter customer interactions powered think, adapt, and create value in real time.
by generative AI With 5G-A and AI working together, the
5G-A provides the technological • Profitable enterprise services built smart network has finally arrived.
scaffolding: ultra-reliable low-latency around edge AI and slicing
communication, intelligent slicing, • Sustainable operations through
enhanced uplink, and distributed compute. predictive, self-healing, energy-efficient

93 JUNE-JULY 2025