Page 92 - SAMENA Trends - June-July 2025

ARTICLE SAMENA TRENDS

Benefits for Telcos from this Convergence of 5G-A & AI: Operational Efficiency &
Revenue Growth
The convergence of 5G-A and AI is more stations or adjusting power output in and lowering operational costs. For
than just a technology upgrade – it’s a real time – critical in massive MIMO example, T-Mobile US has implemented
strategic enabler that delivers measurable environments. For instance, Orange its OpenAI-powered IntentCX platform,
benefits across the telco value chain. From has deployed an AI-powered energy which handles routine customer inquiries
reducing operating costs to unlocking new management system across its European autonomously, freeing up agents to
revenue streams, early adopters are already networks, achieving up to energy savings focus on more complex interactions and
realizing the returns of building intelligent, during off-peak hours by intelligently shortening resolution times .
AI-native 5G-A networks . powering down network resources Revenue Benefits: From Connectivity to
without impacting user experience . Intelligence
Operational Benefits: Smarter, Leaner, • Self-Optimizing Networks (SON): AI • AI-as-a-Service (AIaaS): With 5G-A’s low
Faster Networks allows 5G-A networks to adjust coverage, latency and integrated edge compute,
• Automation & OPEX Reduction: AI- handovers, and capacity allocation telcos can package AI capabilities (such
driven automation in 5G-A networks autonomously – delivering better user as analytics) as a service to enterprise
reduces the need for manual intervention experience while minimizing human error. clients. Orange Business, for example
in operations, fault management, and For instance, Telefónica has deployed AI- has launched a new multi-LLM solution
optimization. Vodafone’s deployment powered SON capabilities in its network, called ‘Live Intelligence’, that enables
of AI-based performance management thus, helping create a network that can businesses to leverage the power of
(called the United Performance adapt to provide better quality of service GenAI to improve operational efficiency
Management (UPM)) led to a 70% or reduce response times . and customer experience without
reduction in major incidents, directly • Smarter Customer Service: GenAI compromising the security of their data.
impacting operational stability and cost enables telecom operators to automate
savings . routine support queries, improve GPU-as-a-service and AI-as-a-service are
• Energy Efficiency & Sustainability: response accuracy, and reduce pressure closely related, with GPUaaS being a key
AI models optimize energy usage by on contact centers – ultimately component that enables many AIaaS
dynamically switching off unused base enhancing customer satisfaction offerings. GPUaaS provides access to

Addressable GPUaaS Market Addressed by Telcos

Source: McKinsey

92 JUNE-JULY 2025