Page 8 - SAMENA Trends - August 2019
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FEATURED   SAMENA TRENDS

          the  most  innovative  and  advanced   customers’  needs  and demands which   play services, forging new and stimulating
          technologies  in  the  ICT  industry,  and   is  now expanding to  more geographic   partnerships   locally,   regionally   and
          the  right  tools  and  services  that  work   markets.                globally to exceed the expectations of our
          together to protect our partners against                               customers, and of course investing in new
          any potential cyber threats.       Q. How is STC Group’s strategy reflected   infrastructure  to  pave  the  way  for  future
                                             in VIVA Bahrain’s digital services strategy,   connectivity such as the 5G, and cutting-
        And while this is yet a growing discipline,   especially in  terms of regional  digital   edge  communication technologies such
        VIVA  is  working  fast  and  hard  to  enable   transformational needs?    as cyber security, cloud computing, mobile
        everyday  customers  and  businesses  to   A. STC is a world-class digital leader, that   payment, and many more.
        become smarter through the use of cloud,   provides innovative services and platforms
        cyber security, Internet of Things (loT) and   to its customers and is working to enable   Q.  Do  you  feel  sufficiently  equipped  and
        big data.                            the digital transformation of the MENA   policy-wise enabled to prepare for the 5G
                                             region.  Being  one  of the  fast-performing   world?
           We believe that  data             subsidiaries of the STC Group across the   A.  Since  our  establishment,  we  have
                                                                                 been  working  hand in  hand with  Bahrain
                                             region,  we  have  the  same  aspiration;  we
           protection is at the core of      focus on building a portfolio of innovative,   Telecom Regulatory Authority to transform
           moving  towards  a Digital        content-rich  and   customer-centric  Bahrain’s telecommunications  landscape
           Economy, and that cross-          products  and solutions  that cater to the   to the highest international standards. And
                                             growing  needs  of  Bahrain’s  community
                                                                                 in  June  2018,  we  achieved  a  significant
           border data flows directly        and are committed to enabling digital   milestone by being one of the first countries
           influence          economic       transformation in the Kingdom of Bahrain.  in the world to  introduce  5G  elements
                                             As  an  STC  company,  VIVA’s  strategy  is
                                                                                 across  our  national  network.  Not  only
           growth,  job  creation  and       aligned  with  the  Group’s  overall  strategy   that,  but  earlier  this  year  we  became  the
           partnerships as a result of       which  -  simply  put  -  is  to  expand   first  operator  in  Bahrain  to  commercially
                                                                                 provide 5G network to its customers.
                                             STC’s  topline,  create  value  with  greater
           accessing new markets.            efficiencies, while preparing the company
                                             for the future. In other words, this means   All  of  this  would  not  have  been  possible
        Q. To  what  extent  do  you  feel improving   to  become  a  data  driven  organization,   without TRA’s  remarkable efforts  in
        cross-border  data  flows could  positively   to  reinvent  customer  experience  at   enabling  the launch of 5G  networks  and
        impact VIVA Bahrain’s business?      world class  standards, and to expand   securing  the  necessary  spectrum  and
        A. Data is the essence of the modern global   aggressively in scale and scope are also.  adequate frequency licenses.
        economy  and  we  see  businesses  of  all
        sorts use data to create value and become   And that is translated in everything we do;   5G is here. 5G network is in its first phase
        more  efficient  through  centralizing  their   from ensuring that we deliver world class   and  is  available  in  select  areas.  We  are
        operations,  which  ultimately  helps  them   customer  experience  and  providing  our   working night and day to expand our reach
        grow  their  business using flexible, cost-  customers with a range of contact points,   and increase the number of locations where
        effective,   cloud-based   infrastructure.   to launching several digital services such   5G is available to meet the raising demand
        Today’s digital trade depends on the ability   as  VIVA  Cash,  Connected  life,  Apps  for   of our  customers, who are  becoming
        to  move  data  across  borders  without   queuing  systems  and  VIVA  Self  Service   more  internet-savvy  and  are  looking  for
        restriction, creating positive outcomes not   Machines. Not  to mention  working   real-time  and  on-the-go products and
        only  for  businesses,  but  for  consumers   relentlessly  to  diversify  and  expand  our   services.  But  the  5G  ecosystem  is  still
        and countries as well.               offerings  to  go  beyond  the  telecom  pure   developing and it needs sometime before

        We  believe  that  data  protection  is  at  the   STC is a world-class digital leader, that provides innovative
        core of moving towards a Digital Economy,   services and platforms to its customers and is working
        and that cross-border data flows directly
        influence  economic growth,  job creation   to enable the digital transformation of the MENA region.
        and partnerships as a result of accessing   Being one of the fast-performing subsidiaries of the STC
        new markets.
                                                Group  across the  region,  we  have  the  same  aspiration;

        For us, it  is  translated to international   we focus  on building  a  portfolio  of innovative, content-
        connectivity, increased demand for higher   rich  and  customer-centric  products  and  solutions  that
        speed  services  and  more  capacity,  more
        opportunity  for  cyber  security  services,   cater to the growing needs of Bahrain’s community and
        more cloud-based offerings,  such as    are committed  to enabling  digital  transformation  in the
        Content   Delivery   networks,   hosting
        services.  It  is  all  about  fulfilling  our   Kingdom of Bahrain.



                                                                                                      8   AUGUST 2019
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