Page 6 - SAMENA Trends - August 2019

FEATURED SAMENA TRENDS

VIVA Bahrain Speaks to SAMENA Council

Since its launch in 2009 VIVA has

positioned itself at the forefront
of innovation and is focused on
bringing the latest developments
in technology into the Kingdom
of Bahrain. We have taken this
commitment to the next level over
the past few years by developing
and enacting a strategy to
transform ourselves into an

integrated digital service provider

Q. What factors strongly demonstrate VIVA Bahrain’s
transformation from a mobile operator to an integrated
digital service provider?
A. Since its launch in 2009 VIVA has positioned itself at
the forefront of innovation and is focused on bringing
the latest developments in technology into the
Kingdom of Bahrain. We have taken this commitment
to the next level over the past few years by developing
and enacting a strategy to transform ourselves into an
integrated digital service provider.

As part of this transformation journey we have
successfully completed multiple initiatives which
have played a pivotal role in not only in VIVA Bahrain
transformation but also in the transformation of the
Bahrain market towards being more digitally oriented
We launched VIVA Cash – a fully integrated mobile
wallet and the only wallet in the country accessible
to the unbanked population. Today VIVA Cash is the Eng. Nezar Banabeela
most popular mobile wallet in Bahrain with the largest
customer base and the largest merchant network. Chief Executive Officer
VIVA Bahrain
VIVA also launched and successfully pushed our
Connected Life portfolio offering smart home devices,
connected car devices and smart wearables. On the
other hand, we have developed a comprehensive suite
of ICT products targeting the B2B segment.

Today VIVA offers end-to-end home entertainment
solutions including high-speed “Home Broadband”,
TV / VoD content and devices such as smart speakers,
TVs, gaming consoles, etc.

6 AUGUST 2019