Page 9 - SAMENA ELITE - January-May 2025
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and minimizing errors. These tools intelligence enhances retention and
can evaluate hundreds of scenarios differentiation. FWA is more than just
in minutes, making deployment a connectivity solution
decisions far more accurate. Enhancing Customer Experience it is a strategic catalyst
Through AI
for transformation.
On the operational front, AI monitors Delivering great connectivity is no
By enabling rapid
traffic patterns and adjusts network longer enough. Consumers expect
resources in real time. For instance, tailored digital experiences that broadband deployment
algorithms can detect congestion adapt to their needs. AI makes this and integration of digital
trends and reallocate bandwidth possible by: services, FWA supports
dynamically, or anticipate hardware operators in their journey
issues before they impact users. Offering dynamic bandwidth
to become TechCos. This
This continuous optimization allocation for high-demand
shift involves adopting
leads to better service quality applications like streaming, video
and lower operational costs, with conferencing, or cloud gaming. software-centric operating
AI-driven analytics enabling real- models, leveraging cloud-
time network tuning. In rural and Predicting churn risks and enabling native infrastructure, and
remote deployments, this can be a proactive customer retention focusing on innovation-led
game-changer by ensuring service strategies using behavioral analytics.
growth.
consistency even in areas with
fluctuating demand. Automating technical support via
intelligent diagnostics and self- integration of digital services, FWA
At the customer level, AI enables healing capabilities that reduce supports operators in their journey to
hyper-personalized experiences. downtime. become TechCos. This shift involves
Broadband plans can be tailored adopting software-centric operating
based on user behavior, while smart By leveraging AI, operators can turn models, leveraging cloud-native
home routers equipped with AI can FWA into a platform for differentiated infrastructure, and focusing on
optimize signal strength and manage services that go beyond basic innovation-led growth.
IoT devices. Some even act as home internet access. This empowers
automation hubs, offering security telecom providers to elevate 5G SA and AI make this
and smart energy management customer engagement, reduce churn, transformation achievable. SA
services all bundled with the FWA and open new upsell opportunities. networks provide the flexibility
connection. These AI-powered and performance needed for new
features transform FWA from a simple Driving the TechCo Transformation services, while AI automates and
access technology into a value- FWA is more than just a connectivity personalizes every aspect of the
rich service platform. As consumers solution it is a strategic catalyst business. Together, they help telecom
become more accustomed to for transformation. By enabling companies move up the value chain
digital lifestyles, such embedded rapid broadband deployment and from bandwidth providers to digital
service enablers that can rapidly
adapt to market needs.
In the SAMENA region, where varied
geographies and population densities
pose challenges to fiber deployment,
intelligent FWA is proving essential.
Operators are using FWA to reach
underserved areas, support national
broadband initiatives, and introduce
bundled offerings that combine
internet, content, cloud, and smart
home services into unified solutions.
FWA also enables operators to
introduce new service tiers, such as
high-availability plans for enterprises
or latency-sensitive offerings for
gaming and AR/VR applications.
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