The automakers signed a memorandum of understanding (MOU) with the streaming service run by SK Telecom on Monday, with Paul Choo, executive vice president at Hyundai Motor's infotainment development center, and Wavve CEO Lee Tae-hyun, in attendance.
Under the agreement, the two parties will jointly develop a platform that enables passengers to access Wavve services through the car's infotainment system.
Hyundai said such a deal is part of its plan to quickly transition toward connected cars, considered to be the next-generation automobile system that connects cars to the internet.
Hyundai will be responsible for maintenance services while Wavve will develop new content. Wavve will also develop an app suitable for cars.
"We anticipate that through the MOU with Wavve, the company that leads the local over-the-top industry, we will be able to offer various contents to customers that use Hyundai's connected cars," said Vice President Choo.
Wavve is the No. 2 streaming service in Korea, with 4.32 million subscribers as of the end of August, after Netflix that had 12 million, according to market research firm IGAWorks.
