Music streaming platform Anghami has joined hands with Danish telecom company Hallo to provide the Arab community in Denmark with the Arabic music experience along with other entertainment content including podcasts, videos, concerts, etc.
Hallo is now the first European telecom provider to offer Anghami Plus, which customers can access within its “Fri Tale 200GB” mobile plan. Customers can access all the Arabic content they want without limits or restrictions in addition to free calling and extensive data of 200GB and 5GB.
It has partnered with Virgin Mobile in Kuwait to provide the telecom company’s customers unlimited access to its vast selection of audiovisual content.
Anghami is strengthening its presence through strategic partnerships with new and emerging telecom companies to offer Arabs around the world unlimited access to its content.
Through its partnerships with 40-plus telecom companies, Anghami is providing millions of Arabs around the world the opportunity to enjoy its vast catalogue.
Commenting on the deal, Julian Fawaz, Commercial Director of Hallo, said: “Our core business is to connect people and through our partnership with Anghami, we see a strong link to connect through music. This partnership has been created out of a need for specialised products for minorities and a growing interest in Arabic music and content in general. We believe that music can help bring people a little closer to each other, which is really needed in Europe right now.”
According to statistics, Denmark has over 121,000 people originally from Arab countries, who have typically resorted to YouTube for Arabic music. There are also young ethnic Danes who want to listen to Arabic music. “While the ethnic segment is only a small part of our customer base, with this partnership, we can make their experience better through our products. This initiative is intended to get Danes to talk to each other and gives people the opportunity to find out how to be together in new ways,” added Fawaz.
According to market studies, Kuwait has a music fanbase of around 3m, accounting for nearly three-fourths of the country’s population. Of this, 25 to 34-year-olds form the largest majority at nearly 58.8% followed by 18 to 24-year-olds at 27.6% – a key audience group for Anghami.
Benoit Janin, Chief Executive Officer of Virgin Mobile Kuwait, stated the partnership with Anghami will incentivize the company’s customers with the opportunity to enjoy their favourite songs and entertainment content effortlessly. “We believe that telecom service goes beyond the ordinary and must be curated to delight our customers. And what better way than to partner with Anghami, the region’s leading music and entertainment platform that has the largest ecosystem of Arabic and international content. Getting Anghami service for free when browsing seamlessly on the Virgin Mobile app and selecting any plan.”
Choucri Khairallah, Vice President of Business Development at Anghami, noted these partnerships are game changers that will enhance the reach of Anghami in the region and among the vast Arab diaspora, giving them unlimited access to their favourite songs and helping them connect with their roots. “Music is a part of Arab culture. And Arabs, young and old, wherever they are, cherish the opportunity to listen to their favourite songs. We pride ourselves in building partnerships with leading telecom operators that bring cut-through technology to the market, enabling us to reach a wider Arab audience, in the region and beyond, through the best music experience of Anghami Plus. With over 75m registered users globally, we have evolved as the go-to destination for music and entertainment, and we will continue to build on this.”