Stemming from its constant enthusiasm to enrich individuals’ digital lives and provide the best and latest devices, solutions, products and services to its valuable customers, Ooredoo Telecom, the first to introduce innovative digital services in Kuwait, has partnered with Falcon company, owned by New Market and the leader in Kuwait and the region in providing the latest services and technology related to drones. The partnership embraces the launch of the latest drone products and accessories in the Kuwaiti market, with the best packages offered by Ooredoo exclusively to all its customers, in which they will have the opportunity to purchase the DJI Mini SE drone starting from KWD 6 per month, through the MyOoredoo app, the online store www.ooredoo.com.kw, or by visiting any of the company's branches throughout Kuwait.
The signing ceremony took place on Wednesday, 8 September 2021 in Ooredoo Tower and was attended by Abdulaziz Yaqoub Al-Babtain - Chief Executive Officer; Mijbil Alayoub - Senior Director, Corporate Communications; Thamer Al-Tahous - Government and VIP Relations; Essa Al-Moosa - Executive Director Customer Care; and Fatima Dashti – Senior Manager, Public Relations, Internal Communications and Social Responsibility, Ooredoo Kuwait. Further, New Market was represented by Bader Jeragh – CEO; Hussein Ezzedine – Business Development manager; Nezar Beidas – Technical Manager; Ahmad Burahmad – Department Manager (enterprise); and Ali Bazzi – Marketing Manager.
DJI Mini SE weighing under 249 grams, which is almost as light as an average smartphone. This makes it exceptionally portable and places it in the lowest and safest weight class of drones, which may exempt it from certain regulations in many countries. Further, the DJI Fly application offers a simple and intuitive user experience, enabling the end-user to create cinematic shots with just a few taps. It also includes flight tutorial, a feature to help customers get started with DJI Mini SE quickly and safely. The DJI Fly app offers a variety of creator templates that generate exceptional videos with just a tap.
Commenting on the new partnership, Abdulaziz Yaqoub Al-Babtain, Chief Executive Officer, Ooredoo Kuwait, said: “We take pride of our partnership with New Market, which goes in line with our strategy that aims to offer the latest innovative products to all our customers. Today, capturing real time pictures has become critical for photography lovers, and the public in general in which the value of such pictures is drastically increasing in which they are now competing to provide the best creative visual content. By providing the DJI Mini SE, Ooredoo customers will be able to go creative that leads to conveying a more enjoyable picture of life and all that goes on around us.”
This cooperation also came as an integrated and massive building structure between the telecommunications and technology sectors on the one hand and the security and implementation of solutions with the highest quality and accuracy using the Drones on the other hand. This strategic partnership is seen as a bright future through which the latest solutions are presented to the Kuwaiti market in its governmental and private sectors.
It is worth noting that Falcon's great effort began in 2014 when the distinguished team gained paramount brand confidence in the Drones technology, such as DJI, and became the first authorized distributor in Kuwait. The aim was always to distinguish the company's services, and therefore Falcon was able to be the leader in Kuwait and the region in providing the latest services and technology related to drones. Less than a year later, Falcone was appointed in 2015 as the first certified workshop in the Middle East, and in 2018, the first authorized store was opened in the Middle East.
The company has also made a significant contribution to the Kuwaiti market through the creation and implementation of many solutions in various fields such as aerial survey services, facilities protection and surveillance services, search and rescue, environmental studies, agriculture, quality control of electricity cables and oil pipelines, and inventory of trees on farms and other areas. Among the most important beneficiaries of these services in the Government sector is the Ministry of Defense, the Ministry of the Interior, Oil & Gas, and other sectors.
From his side, Bader Jeragh, CEO of New Market, said: “We take pride of our partnership with the Ooredoo being the leading provider of innovative digital services in Kuwait, which will give us the opportunity to provide the most demanded DJI Mini SE drone for all lovers of travel and excursions.”