Argentina-based private holding company Grupo Werthein has reached an agreement to acquire AT&T's Vrio digital entertainment services business in Latin America.
Vrio provides live and on-demand video services via DirecTV Latin America, Sky Brasil and OTT service DirectTV GO in Brazil, Argentina, Barbados, Chile, Colombia, Curacao, Ecuador, Peru, Trinidad and Tobago, and Uruguay.
Vrio also offers its DirecTV GO OTT subscription service in some of these same countries. Vrio’s infrastructure includes satellites and broadcast centers.
Vrio’s broadband operations in Colombia and AT&T’s interest in Sky Mexico are not included in the transaction.
In a statement, the diversified, global player in telecommunications, media, and entertainment, and technology confirmed that the sale includes 10.3 million subscribers across 11 countries in Latin America and the Caribbean, including those inherited from its acquisition of DirecTV in 2015.
Grupo Werthein is a private holding company that has been doing business in Latin America and internationally for more than 100 years and has extensive experience in telecommunications, finance, insurance, agribusiness, and real estate.
“Our vision of the future is to maximize these leading entertainment brands in Latin America, maintaining their leadership and increasing their value proposition by investing in technology and content aligned with the viewing habits of each one of the subscribers, including the next generation of consumers,” said Dario Werthein, shareholder, Grupo Werthein.
