ViacomCBS gained 6 million global streaming subscribers in the first quarter, ending the period with a total of 36 million.
In its latest set of results, the company says that subscriber additions were led by Paramount+, with the biggest drivers of sign-ups being live sports and specials, kids content and original programming.
Indeed, the latter, content from cable brands and Paramount movies drove almost half of Paramount+ subscriber engagement.
Globally, Nickelodeon programming was a significant driver of sign-ups and engagement on Paramount+.
ViacomCBS also notes that Showtime OTT delivered its best ever quarter in sign-ups, while Global Pluto TV MAUs rose to nearly 50 million, adding 6 million in the quarter.
Streaming revenue in Q1 amounted to $816 million, or 65% more than a year earlier.
Advertising accounted for $428 million (+62%) of the total and subscription the remaining $388 million (+69%).
Source: https://www.broadbandtvnews.com/2021/05/07/paramount-boosts-viacomcbs-streaming-business/
