Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced the launch of its multi-layered campaign focusing on achieving sustainable outcomes during the Holy Month of Ramadan and in the future. Titled “#today_we_can”, the campaign aims at spreading awareness on the importance of acting today for a better tomorrow, whether it is supporting the community or taking advantage of a given opportunity.
stc kicked of its campaign by hosting Graish for its employees several days before the Holy Month began, the Company highlighted in a statement. The event was part of the #today_we_can initiative, which is composed of several segments, including a group level TVC that focuses on sustainability. This year, the concept focused on highlighting the importance of acting today, whether it is to stop hunger, end the pandemic, educate those who are in need, or capitalize on an opportunity that can ultimately change the lives of others. The TVC was shared throughout the group’s digital platforms to promote the encouraging and empowering message.
As part of its internal and external communication activities for both employees and the Kuwaiti community, stc will be sharing messages and tips on different aspects of life, such as health, sports, religion, and other topics. The external activities also included one more collaborative project with Tarahom Volunteer Team. The concept was based on interviewing different members of the Kuwaiti community about their unique cases in a series of episodes that will be aired to the public soon. Upon meeting the individuals, stc evaluated their cases and aims to support them in fulfilling their needs and achieving their goals under the stc’s CSR initiative.
Considering that Ramadan is the month of giving, stc organized its annual initiatives in addition to the #today_we_can campaign. Aside from Graish, stc will be hosting some online activities during Gergean. When organizing its internal and external initiatives, stc strictly follows the guidelines issued by the Ministry of Health regarding social distancing. stc ensures that all safety measures are implemented throughout its headquarters, across its branches, and at any external initiatives it participates to battle the current pandemic.
Danah AlJasem, General Manager of Corporate Communications at stc, said, “We at stc believe that every member of society plays a critical role in building a sustainable and progressive future for the younger generation. By doing our part in supporting our community, protecting our environment, and accomplishing our goals, we are collectively working together to achieve our wider goal in making our planet a better place. It is up to us to take advantage of the opportunities that surround us today, which is the message we are trying to portray through our #today_we_can campaign.”
On behalf of stc, AlJasem took this opportunity to thank the Tarahom Volunteer Team and those that participated in the interviews. She also wished the people of Kuwait a Ramadan Mubarak filled with prosperity, forgiveness, and guidance.
AlJasem added, “stc consistently participates in initiatives that support and empower the community. This comes as an ongoing commitment that stc upholds towards its customers and the people of Kuwait. Despite the circumstances we face today, we will continue to build on our CSR framework by focusing on causes that affect societies both worldwide and in our community.”
To find out more about stc’s promotions, sponsorships and events, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.
Source: stc Press Release
