The touch down of NASA’s Perseverance Rover on the surface of Mars gained 20,000 new users for Nasa TV on the Swisscom platform.
The operator created a timely promotion linking the live stream experience from the NASA TV app directly into the device homescreen.
“We were excited to see such high customer engagement with the NASA TV app through our promotion,” said Swisscom’s Daniel Glauser. “The Vewd App Store integrated in the Swisscom blue TV user experience made it easy to set up and launch, which is critical for curating recommendations and driving users to a live streaming event.”
NASA’s $2.7 billion robotic explorer is fitted with a sophisticated set of scientific tools designed to bring advanced capabilities to the search for life beyond our planet.