Discovery and Vodafone have signed a new long-term, multi-platform agreement in Europe under which Vodafone customers in 12 markets will continue to enjoy Discovery’s unique content portfolio. The parties will also collaborate on making discovery+ available to existing Vodafone subscriber bases across the continent.
The partnership covers Vodafone’s TV and mobile customers in the UK (mobile only), Germany, Turkey (mobile only), Italy, Spain, Romania, Portugal, Greece, Czech Republic, Hungary, Ireland and Iceland. It will allow them to watch their favourite content from Discovery’s iconic brands, the BBC’s natural history collection, plus Eurosport’s premium sports offering, all in one place for the first time ever.
Launches will be supported by high-profile marketing campaigns including a wide array of ‘always on’ customer promotional activities on both Vodafone and Discovery owned platforms. The rollout in 12 markets is planned during the course of 2021 and 2022. In addition, Discovery’s linear channels will continue to be available to Vodafone customers on TV in Germany, Italy, Spain, Romania, Portugal, Greece, Czech Republic, Hungary, Ireland and Iceland.
Commenting on the development, David Zaslav, president & CEO of Discovery, Inc. said: “We are delighted to announce this multi-territory and multi-platform partnership with Europe’s largest mobile and fixed network operator. Vodafone’s vast and deep consumer relationships will provide a powerful engine for discovery+ as together we bring the definitive destination for real-life entertainment to consumers across Europe. Our hybrid agreement with Vodafone advances our broader strategy of expanding our linear distribution relationships to bring our popular content to consumers across more platforms and devices”.
Ahmed Essam, chief commercial operations and strategy dfficer, Vodafone Group, added: “I am extremely pleased to have made this agreement with Discovery, which extends our existing partnership and perfectly demonstrates Vodafone’s positioning as one of Europe’s leading video content platforms. Discovery will be a key part of our entertainment offer, providing a rich choice of content that will enhance Vodafone’s provision of a superior customer experience across its high-quality TV and flexible streaming services”.
Kasia Kieli, president & MD of Discovery EMEA, said: “discovery+ will harness our unique and powerful global and local content offering to serve fans across Europe as we bring the best of real-life entertainment to our passionate audiences. We are very pleased that our relationship with Vodafone continues to grow. Thanks to this new strategic partnership our viewers and Vodafone’s customers will have direct access to the best global and local Discovery content anytime anywhere”.
Source: https://www.broadbandtvnews.com/2021/01/04/discovery-vodafone-ink-discovery-partnership/