The COVID-19 lockdown in the Middle East has sparked an Arabic and English content gaming boom with Twitch streams in more than doubling during March and April from major and minor content streamers across different nationalities posting their content.
The video site – which allows users to broadcast their gameplay live to fans around the world – recorded a total of 62,582 active streams as countries across the region followed strict social distancing rules, meaning more time spent at home for gamers.
During March, Twitch streams increased by 95.3% year-on-year and 36.9% compared to the previous month, while in April the yearly increase was 109.9%.
The figures point to a gaming surge across the Middle East, with many of the content creators coming from Saudi Arabia, the UAE and Bahrain.
According to a report by Cheesecake Digital, Youtube, another dominant streaming platform in the region, has seen a significant increase in viewership from just over 1,000,000 hours watched in Feb to 3,000,000 in March.
In March, Bahrain also streamed Formula One’s first-ever Virtual Grand Prix event on the platform, bringing together F1 legends Stoffel Vandoorne, Esteban Gutierrez and Lando Norris with celebrities including former One Direction star Liam Payne.
The MENA region has an active gaming community and – at 25% year-on-year growth, it's also one of the fastest growing.
According to a recent white paper from leading internet company Tencent and Pubg Mobile – one of the region’s most popular mobile games – the MENA gaming market will be worth some US $6 billion by 2021, up from US $4.8 billion in 2019.
David Parker, Co-Chief Investment Officer at Bahrain Economic Development Board, said: “With the world’s fastest growing gaming market and a thriving tech ecosystem, the Middle East is on another level when it comes to opportunities for developers.
“In today’s globalised and decentralised world, genuinely untapped growth markets are increasingly rare and the Middle East gaming opportunity should not be understated.
“With Bahrain seeking to attract international talent and entrepreneurs as part of ongoing diversification efforts, the gaming market has the potential to explode as foreign investment, ideas and skills flow in.”
The Arabic gaming surge comes amid a global gaming boom during the ongoing health crisis. In March, Steam, the largest PC gaming platform in the world, announced a new record of more than 20 million players gaming or chatting on the platform at the same time.
In that same month, data from Verizon showed gaming traffic in the US up 75% since the quarantine began, while in Italy, one of the countries hardest hit by the pandemic, Telecom Italia saw a 70% increase to its landline traffic, which it attributed in large part to gaming industry phenomenon Fortnite.
