Kuwait Telecommunications Company - stc, a world-class digital leader providing innovative services and platforms to customers enabling the digital transformation in Kuwait, launched its television commercial (“TVC”), in celebration of Eid Al Fitr marking the end of the holy month of Ramadan. The annual production received exceptionally positive reviews from the public orchestrated under stc’s “Ramadan Lives On” campaign.
Considering the current circumstances associated with the global COVID-19 pandemic, stc’s TVC captures the finest moments of the religious holiday while highlighting the importance of cherishing family values and traditions despite the imposed containment measures. While families and friends may not be able to spend this special occasion face-to-face, they can still spread their joy and love from the safety of their homes through online channels.
The creative concept behind the TVC, titled “Celebrate Eid”, personifies Eid Al Fitr as an individual in search of life and joy worldwide to commemorate the end of the holy month of Ramadan. The production commences with a series of short clips tied to the traditional preparations and rituals associated with welcoming the special day that is usually enjoyed with the company of family and friends. The uplifting lyrics entice the listeners to think about the true meaning of this day, with the popular singer AbdulMajeed Abdullah reiterating that Eid celebration should continue even if it is only through audio or video messages. The next series of clips show families connecting with their loved ones online and sharing their joy and greetings with one another, resembling the true essence of family values. In a final message, stc writes that Eid Al Fitr came upon us and found life in hearts longing for joy.
With restrictions imposed by the government to combat COVID-19 and the encouragement of practicing social distancing, stc focused on the role of online channels in staying connected with family and friends. While these methods had been adopted previously, it is now the primary form of communication. Since the COVID-19 outbreak, stc has dedicated its resources to provide unique promotions easily accessible by both new and existing customers. This initiative was put into action to allow customers to stay connected with the latest technology while at home in line with the government’s instructions in order to stay safe.
As a digital leader, stc is committed to provide innovative services and digital solutions enabling digital transformation in Kuwait. The Company also upgraded its digital channels to allow customers to seamlessly manage their accounts, add services, purchase products such as the latest smartphones, recharge and pay bills, and explore stc’s wide offerings. During these difficult times, stc will continue to show its support to the people of Kuwait and maintain collaborative efforts with various government entities in taking action and responding to the current crisis.
stc thanks all those who contributed to the making of the production, especially popular singer AbdulMajeed Abdullah, lyricist Fahad Almosaad and melodist Mobham.
stc concluded by urging citizens and residents to adhere to the guidelines imposed by the government and stay safe by staying home. It is critical to follow the government’s containment measures and refrain from any interactions that may compromise the wellbeing of loved ones or other individuals to overcome the pandemic.
To find out more about stc’s promotions, sponsorships and events, follow stc’s official social media platforms, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.
Source: stc Press Release
