Aiming to live up to its reputation as the Netflix of sport, global sports streaming service DAZN has announced plans to expand massively its reach and presence in 2020, expanding to more than 200 countries and territories.
To date, DAZN has debuted services in nine countries – Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States – across four continents. The DAZN app will now be available globally on most internet-connected devices, including smartphones, tablets, laptops, PCs, and living room devices such as smart TVs, streaming sticks and game consoles. Pricing by market will be announced in the coming weeks.
This first phase of DAZN’s global expansion will be an English-language service focused on boxing, building on the company’s significant investment in the sport over the past two years. DAZN holds international rights to many of the world’s top promotional companies including Golden Boy Promotions, Matchroom Boxing USA and GGG Promotions. The first global event on DAZN will be Mexican superstar Canelo Alvarez’s soon-to-be-announced fight during Cinco de Mayo Weekend, which will take place on 2 May 2020.
Fighters such as Alvarez and Gennadiy “GGG” Golovkin will be part of a year-round portfolio of premium fights and original programming on the new service.
“Since our launch in 2016, we’ve seen an encouraging level of interest around our key events from both international fans and potential partners, which highlighted the opportunity to capitalize on our existing rights portfolio within boxing to fuel our expansion,” remarked DAZN EVP Joseph Markowski, who will oversee the global service. “Establishing DAZN as the global home of fight sports is just the first step and we couldn’t think of a better attraction for our inaugural event than Canelo’s traditional Cinco de Mayo Weekend fight.”
In addition to live sporting events, DAZN offers an archive of classic fights, athlete features and a slate of original programming featuring 40 Days, The Making Of and One Night.