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BT shakes up UK TV market with the launch of new TV packages

BT has announced a range of great new flexible TV packages designed to offer the UK access to the widest choice of the very best TV shows, films and sport available.

The new 24-month flexible TV packages will be launched on 21 February together with a pick of additional content to help customers choose the right TV line-up that best suits their needs. With package prices starting at just £10 a month, customers have the flexibility to upgrade, downgrade, and add content to enable their TV to adapt to changing lifestyles month-to-month.

NOW TV has been fully integrated with BT TV, meaning that customers can now watch, pause, rewind and record premium Sky Entertainment and Sky Sports content on the BT TV platform. When combined with the great content from existing partners, BT TV is the only place where customers can enjoy easy, flexible access to BT Sport, NOW TV, Amazon Prime Video and Netflix, with easy-to-use search and one simple bill.

Marc Allera, CEO of BT’s Consumer division said: “Life doesn’t stand still from month to month, so we don’t believe our customers’ TV should either. Our new range of TV packs bring together the best premium services, fully loaded with a wide range of award-winning shows, the best live sports in stunning 4K and the latest must-see films – all with the flexibility to change packs every month – with quick and easy search to find what you want to watch. So now with a click of a button you can take out the Big Sport package to catch the top Premier League fixtures one month and swap it for VIP for a rainy school holiday with the family the next.”

Marina Storti, Managing Director, NOW TV, said: “There has never been a more interesting and dynamic time for the entertainment industry than right now and we’re so thrilled to be able to launch NOW TV on BT at such an exciting time. With NOW TV’s range of passes, BT TV customers will be able to enjoy our latest award-winning shows, blockbuster movies and top quality sports content with complete flexibility, so that customers can pay for exactly what they want.”

BT is launching the new flexible TV packages to appeal to a variety of tastes so customers can choose the content they want, with the option to move between each package monthly as their needs change. BT’s five new flexible TV packages come with AMC, exclusive to BT, as standard and are:



Source: https://newsroom.bt.com/bt-shakes-up-uk-tv-market-with-the-launch-of-new-tv-packages---offering-the-best-premium-content-and-flexibility/

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