VIVA, a world-class digital leader providing innovative services and platforms to customers and enabling the digital transformation in Kuwait, and a subsidiary of STC Group, launched its Prostate Cancer Awareness Campaign ‘Movember’ Awareness campaign under the ‘Because We Care’ umbrella to run during the month of November in line with the international health campaign.
In support of this cause, VIVA has changed the profile picture of its social media platforms by adding the blue ribbon to its logo, representing the international symbol of prostate cancer awareness month. In addition, tips from specialized consultants will be displayed during the month of November and activities to raise awareness about the importance of prevention and early screening for men.
Ms. Danah Faisal AlJasem, General Manager of Corporate Communications at VIVA commented: “We will take the extra mile and utilize our resources in providing our employees and the society with valuable information and lifestyle tips that will encourage early detection and hopefully mitigate the likeliness of being diagnosed with the disease. This campaign falls in line with VIVA’s corporate social responsibility agenda at VIVA which strives to support different initiatives in the fields of health, education, sports, environment and entrepreneurship, all in benefit of our society.”
Prostate cancer is one of the most common cancer among men, yet it’s also one of the most treatable, and early detection can be a game-changer. Risk factors for prostate cancer include family history, genetic factors, race, lifestyle and dietary habit.
Source: VIVA Kuwait Press Release
