VIVA Bahrain, through its corporate social responsibility arm VIVA Jusoor, has partnered with the Bahrain Tennis Federation as its Gold sponsor taking forward its long-term commitment to support community development and sustainability programs to support in building a better and healthier community. With sports and well-being one of the core pillars of VIVA Jusoor, this collaboration will enable the company to extend its presence into a new field of sports in addition to backing other sport-related events and clubs.
This year-long partnership will witness an active role in nurturing the talent of over 500 players, including locals and expats registered with the Bahrain Tennis Federation, located at the Bahrain Polytechnic University. VIVA Bahrain, extending its support to the tennis federation’s state-of-the-art playing facilities featuring seven courts that also serve as the training ground for the national team and upcoming players, will also be sponsoring national and regional championship tournaments for age-groups starting 7 years and above.
VIVA Bahrain Chief Governmental Affairs Officer Sh. Zeyad bin Faisal Al Khalifa said: “We’re delighted to collaborate with the Bahrain Tennis Federation, a great platform for us to venture into a new field of sports and extend our support to further build and grow the Bahrain sports arena and the local community together. With initiatives such as these, we continue to seek new and innovative platforms to cultivate emerging talent and encourage the public to take up active lifestyles.”