Saudi-based perfume and cosmetics platform Golden Scent has expanded to the UAE and Kuwait, crossing 1 million app downloads and raising its product portfolio by 250%.
The start-up expects to triple its customer base in 2018 compared to the year before as many move to shopping on their mobile phones.
“The online shopping behaviour of Saudi consumers has seen a major shift from web to app usage in e-commerce over the past years," said CEO Malik Shehab.
"Therefore, we gave the customers exactly what they are looking for and made their shopping experience more convenient with our new app. On the other hand, our app offers tremendous advantages to featured brands - such as higher conversion rates and a boost to customer loyalty and retention."
He added that the app will boast new features in the coming months, while the platform itself will include more local brands.
Golden Scent’s product offerings in the makeup and skincare category grew 40%, while new categories such as beauty tools and hair care were introduced.
“Our first step was to streamline the purchase experience. We’re now investing in scaling up both our presence and our product lines so consumers have incredible choice mated to convenience. We’re not just giving our clients access to the widest possible range of beauty products but are also going the extra mile to tie up with trending brands that are available exclusively through us,” Shehab said.
Last year, the start up’s Series A funding was backed by Saudi Aramco Entrepreneurship Venture, Equitrust, Wamda Capital and Raed Ventures.