Google will bring leading US Hispanic Spanish-language broadcasterTelemundo’s World Cup content to its web estates and YouTube platform across the country.
Following the agreement between the tech giant and the Hispanic broadcaster, World Cup fans searching on Google for their favourite teams, matches and scores will see close to real-time video highlights from Telemundo Deportes.
Besides, Telemundo will upload more than 1,000 hours of content across digital platforms, including content on the official Telemundo YouTube channel, including videos from YouTube Creators and fan reactions from across the world.
In addition, the 2018 FIFA World Cup Russia games on Telemundo will be offered in markets where YouTube TV is available.
“Partnering with Google to empower fans to easily search and find the best World Cup content and highlights in Spanish available is a true game changer for Telemundo,” said Peter E. Blacker, EVP, digital and emerging business, NBCUniversal Telemundo Enterprises. “Soccer is more exciting in Spanish, and we’re thrilled to be amplifying the access and engagement of the World Cup through Google and YouTube technology.”
Spanish-language home of Russia 2018, Telemundo will offer more than 1,500 hours of World Cup coverage, including the live broadcast of 56 matches on Telemundo and eight on Universo, and the live streaming of all 64 games of the football event kicking off on 14 June
